Experior, launched in April 2024 by Ian—a seasoned expert with 15 years in UX and Conversion Optimisation—specializes in aiding DTC brands to grow online through data-driven experimentation. Ian previously led his agency from startup to a multinational player partnering with major Australian brands before his successful exit in 2022. Co-founder Trang brings over 13 years of experience in marketing, product management, and CRO, having enhanced digital experiences at Vitable and other notable firms, focusing on customer-centric strategies. Their unique eXP Growth Framework combines deep customer research with practical experiments like A/B testing to explore, expose, and experiment on key pain points, ensuring continuous growth and revenue increase within 90 days in a dynamic market.