Experiment Zone

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT EXPERIMENT ZONE

UX Research and Conversion Rate Optimization (CRO)

Experiment Zone is a top agency specializing in UX Research and Conversion Rate Optimization (CRO), assisting digital brands in enhancing their performance through data-informed experimentation and usability insights. Our specialists identify factors influencing visitor behavior, eliminate obstacles, and achieve tangible growth. Collaborate with us for usability testing, UX evaluations, A/B testing, and strategies that yield results.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

14% Product UX Strategy

20% UX Research & Usability Testing

23% Conversion Rate Optimization (CRO)

7% Digital Strategy

3% Other Digital Marketing

33% Market Research & Competitive Intelligence

About the Team

OUR STORY

Experiment Zone distinguishes itself by integrating both conversion rate optimization (CRO) and research, offering a comprehensive approach to enhancing revenue growth. Their process involves uncovering valuable insights, validating these findings through carefully designed experiments, and ultimately delivering measurable business improvements. Collaborating smoothly with leading platforms and tools, Experiment Zone meets clients exactly where they are in their journey. The dedicated team at Experiment Zone functions not only as CRO specialists but also as strategic partners, bringing multidisciplinary expertise to collaboratively drive conversion success and ensure client goals are achieved with precision and professionalism.

Portfolio

Conversion rate optimization (▲41%)

Unknown

A global solutions partner assisting IT service providers boosted free trial requests from homepage visitors by 41%. Initially, only a small percentage of those who viewed N-able's homepage completed the lead generation form. Many visitors left the homepage or browsed additional pages without progressing far enough in their journey to encounter the free trial sign-up form. The Experiment Zone team suspected that the content at the top of the homepage was leading visitors to informational pages about N-able as a company, rather than prompting them to explore the products. To enhance focus on the products and guide visitors through the site, we reorganized the content at the top of the homepage. We condensed the homepage hero section to draw attention to the information below it and revised the hero copy to clearly articulate N-able’s offerings. Additionally, we restructured and streamlined the section that outlined the types of visitors N-able caters to, shifting focus to the product area underneath. Lastly, we changed the layout of the product section and positioned it above the social proof, making it easier for visitors to navigate the products and locate a related call to action. The Outcome The revamped homepage proved highly effective in directing visitors to the form, resulting in a 41% increase in free trial requests from visitors who viewed it. Visitors were less distracted by the visitor profiles and more inclined to view a form during their visit. Furthermore, beyond the significant rise in free trial requests, our team leveraged these insights into the type of information visitors needed to conduct subsequent tests across the N-able site.

UX Audit Case Study

Unknown

Sonos is a prominent company specializing in sound experiences, dedicated to developing products and activities that enhance listening for people around the world. The Sonos Client Relationship Management (CRM) program, particularly its email campaigns, plays a crucial role in driving repeat visits and increasing revenue for Sonos.com by keeping customers engaged and addressing the business's communication needs. However, a rise in the volume of emails sent has led to decreasing click rates. This, along with an expanded product line and a brand refresh, highlighted the necessity to explore personalization opportunities and ensure that communications align with customer expectations. By conducting a hybrid analysis of user experience and heuristics on in-app and email communications, we identified quick conversion improvements. We evaluated the CRM email templates and in-app experience using a UX checklist focused on content organization, visual appeal, and messaging. Our checklist incorporated general UX principles, e-commerce-specific heuristics, and accessibility standards. We concentrated on the visual components of the email templates, providing actionable suggestions for enhancements. In our presentation, we included a detailed analysis of the email flow for two different scenarios, pinpointing new ways to engage with new customers more effectively. As a result, the client is utilizing the deliverables we created, which include key design guidelines, to refine their email marketing strategy and redesign their email templates. Our efforts aided Sonos in establishing a clear long-term approach to enhance the experience of their subscribers when interacting with email and in-app templates.

Site Experience Audit Case Study

Unknown

Transend.us is a B2B eCommerce platform launched by Transtar Industries Inc. It allows users, mainly from the car repair sector, to locate compatible auto parts for intricate vehicle repairs (such as transmission rebuilds and drive chains) by using the vehicle's license plate number, VIN, or specifications like year, make, model, and engine type. Transtar Industries, along with the Transend.us platform, operates under Transtar Holdings Company, which encompasses a group of leading brands in the automotive sector. The client enlisted Experiment Zone to provide an unbiased and expert evaluation of the user experience (UX) on the Transend.us website. This evaluation would give the Transtar team a reference point to measure the current website's performance against a redesigned version for potential customers. The audit's results would also highlight critical pain points and areas for improvement to consider in the new design. Through a thorough analysis of the Transend website, we pinpointed specific enhancement opportunities for a B2B eCommerce site and recommended best practices to ensure the new site launches successfully.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Experiment Zone delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Product UX Strategy

UX Research & Usability Testing

Conversion Rate Optimization (CRO)

Digital Strategy

Other Digital Marketing

Market Research & Competitive Intelligence

Industry Recognitions

Mason Article

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Buying Online Businesses Article/Video

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Voices of CX Podcast

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Kathleen Booth Article

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Locations

Headquarters

701 Brazos St,

Austin, Texas, United States 78701

+15127106248

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