Redesigning Logistics website for Inbound Leads
**Overview**: C4 Logistics operates throughout Europe, specializing in time-sensitive transport and customs brokerage through two main channels. Although they had robust internal systems like EasyQuote, EasyClear, and C4Sight, their website did not adequately represent these capabilities. The navigation was confusing, services were disjointed, and the site was not generating sales. They required more than just a redesign; they needed a website that functioned effectively as a sales tool.
**Our Approach**: We focused on structure rather than design. Initially, we analyzed how users engage with the business. Different stakeholders—including logistics teams, procurement leads, and existing clients—had distinct entry points. Subsequently, we revamped the entire information architecture.
**Design & Build**: Once the structure was established, we created a sleek, professional interface that accurately reflects the company's image. We then developed it as a custom WordPress site, aiming for ease of internal management without compromising on performance or clarity.
**What Changed**: The website transformed from a static presence into an active sales channel. The difference was evident beyond just the metrics: