Ethnic Infotech Pvt. Ltd.

Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

ABOUT ETHNIC INFOTECH PVT. LTD.

Forward Your Business To The Online World

Ethnic Infotech is a top IT firm that provides exceptional services in eCommerce development, web development, branding and corporate identity, SEO services, and more. The company helps its clients grow their businesses and stay competitive in their industry through unparalleled offerings and innovative concepts. Their dedicated and diligent team is skilled in delivering optimal solutions.

Tech Stack

MagentoShopifyNetSuite SuiteCommerceSAP EcommerceWooCommerceMedusa CommerceReact NativeNextJSNodeJSReactZend PHPAngular+7 more

Languages Spoken

EnglishHindi

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided

29% E-Commerce Development

5% Mobile App Development (iOS & Android)

33% AI Strategy & Roadmap Consulting

33% Digital Strategy

About the Team

OUR STORY

Our Narrative We are Ethnic Infotech, a specialist in e-commerce located in India, established in 2021. Our dedicated team develops storefronts on platforms like Shopify Plus, Adobe Commerce/Magento, and headless systems (GraphCommerce, Hydrogen), along with handling migrations, custom modules, and DevOps (Kubernetes, Terraform, GCP). We provide consistent team involvement from the initial stages to the launch for global brands across the US, UK, Europe, Australia, and APAC, demonstrating proven speed, scalability, and readiness for B2B/B2C operations.

TEAM PHOTOS

About the Team

OUR STORY

Our Narrative We are Ethnic Infotech, a specialist in e-commerce located in India, established in 2021. Our dedicated team develops storefronts on platforms like Shopify Plus, Adobe Commerce/Magento, and headless systems (GraphCommerce, Hydrogen), along with handling migrations, custom modules, and DevOps (Kubernetes, Terraform, GCP). We provide consistent team involvement from the initial stages to the launch for global brands across the US, UK, Europe, Australia, and APAC, demonstrating proven speed, scalability, and readiness for B2B/B2C operations.

TEAM PHOTOS

Portfolio

Magento Development

Unknown

The challenges facing RoughTrax included commerce friction that hindered high engagement and quick checkouts. The intricate parts catalog made it difficult for shoppers to efficiently narrow down choices within a large Toyota 4x4 inventory, often causing them to get lost while browsing. Although visitors were exploring products, the transition from discovering items to completing their orders faced too many obstacles. Additionally, customers needed more assurance that the parts they were looking at were suitable for their specific Toyota model and year. Lastly, there was a requirement for a quicker purchasing process that would translate high intent into rapid add-to-cart and checkout actions, while still maintaining the service-oriented approach of RoughTrax. The objectives for enhancing the RoughTrax eCommerce experience included making vehicle-based part discovery simpler, allowing shoppers to quickly identify the right Toyota model and browse relevant parts with less hassle. Improving the clarity of catalog navigation was crucial, with easier classification of categories, collections, and product pathways across the expansive inventory. Overall, the aim was to achieve better conversion rates by creating a smoother browsing experience that aligns with an easier checkout, leading to greater customer satisfaction. The results achieved for RoughTrax’s part-discovery and checkout process included a 50% reduction in order time, decreasing completion time from 10-15 seconds to just 5-6 seconds. The purchasing journey became more seamless, allowing a higher percentage of high-intent visitors to proceed to checkout. Vehicle-focused navigation facilitated quicker access to the correct Toyota 4x4 parts. Furthermore, RoughTrax now benefits from a more streamlined commerce structure that sets the stage for future category and experience enhancements.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

"Ethnic Infotech Pvt. Ltd. delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

E-Commerce Development

Mobile App Development (iOS & Android)

AI Strategy & Roadmap Consulting

Digital Strategy

Locations

Headquarters

D/410, Atlanta shopping Mall, Sudama chowk, Mota Varachha

Surat, Gujarat, India 394101

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Overview

About the Team

About the Team