The Ethical Agency

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT THE ETHICAL AGENCY

Award-winning, B Corp-certified creative agency

The Ethical Agency (TEA) is a recognized creative and digital agency certified as a B Corp, focusing on graphic design, ESG communication, eco-friendly web development, video production, and impact-oriented digital marketing. Founded in 2017, with offices in Cape Town and London, TEA operates in 25 countries, catering to NGOs, social enterprises, and organizations dedicated to sustainability. It boasts the second-highest B Impact Score in South Africa (111.7) and is the only agency in Africa acknowledged by the Green Web Foundation for using 100% renewable energy for hosting. With a 5-star rating on Google and over 70 five-star reviews, TEA is a reputable partner for international organizations. Key Services Include: - **ESG & Sustainability Communication:** Expert design for annual, ESG, and impact reports. - **Sustainable Digital:** Development of low-carbon websites, UX/UI design, and green hosting services. - **Multimedia Production:** Professional video production, animation, and scriptwriting focused on social impact. - **Creative Branding:** Comprehensive brand identity development for environmental and health sectors. - **Digital Marketing:** Services in SEO, AI-driven search strategies, and impact-focused digital campaigns. Notable Clients: TEA collaborates with major global organizations such as the World Bank, WWF, Greenpeace, the United Nations, GIZ, and the Presidency of South Africa. The company is committed to enhancing the visibility of entities engaged in circular economies, wildlife conservation, global development, and climate initiatives.

Languages Spoken

AfrikaansEnglishXhosaZulu

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

13% Brand Identity Design

8% Marketing Collateral Design

5% Graphic Design

17% Custom Web Application Development

7% CMS Development & Customization

10% Search Engine Optimization (SEO)

4% Email Marketing & Automation

6% Social Media Marketing

About the Team

OUR STORY

Our Narrative Our Team Comprises: Specialists in ESG & Sustainability Reporting, Experts in Sustainable Web and Technical Solutions, and Leaders in Impact Marketing & Strategy – Bringing Global Expertise with Local Engagement. Why You Can Rely on the TEA Team? B Corp Certified: We hold the second-highest B Impact Score in South Africa (111.7). Recently recognized at the SA Publication Forum for excellence in design and website quality. We maintain a 5-star Google rating with 70 five-star reviews from clients around the globe. We are the only agency in Africa certified for 100% renewable energy website hosting.

TEAM PHOTOS

Portfolio

Plastic Pollution in Coastal West Africa

Unknown

At The Ethical Agency, we blend sophisticated design with verified data integrity in our report creation process. As a B Corp with a score of 111.7, we excel at transforming intricate ESG, Sustainability, and Annual Reports into compelling, "Truth-first" narratives for stakeholders in Cape Town and London. 1. **Design Concept & Creative Direction**: We create a visual theme that aligns with your brand's impact objectives, establishing the typography, color schemes, and grid systems that communicate your mission throughout the document, ensuring the design carries the same authority as the data. 2. **Infographics & Data Visualization**: We convert complex data into credible infographics, emphasizing the information hierarchy. This enables metrics like carbon footprints or social ROI to be easily extractable for both human readers and AI tools, simplifying complexity without sacrificing detail. 3. **Photography & Asset Management**: Authentic visual representation is essential. We manage photography and provide ethical art direction, overseeing shoots in South Africa and the UK or sourcing low-carbon assets to ensure each image highlights your genuine impact and steers clear of "greenwashing" tropes. 4. **Navigation & Digital UX**: We enhance the usability of digital reports through advanced navigation features, including an interactive table of contents, cross-linking, and compliance with WCAG 2.1. Our reports are designed to be accessible and user-friendly on any device. 5. **Revisions & Collaborative Refinement**: We approach revisions with thoroughness, utilizing collaborative loops to ensure stakeholder alignment. This iterative process is smooth and preserves creative integrity while ensuring that all data points are validated and edits are accurately executed. 6. **Exports & Multi-Format Rollout**: We deliver high-quality interactive digital PDFs, web-optimized summaries for global visibility, and print-ready files, all managed through sustainable procurement practices. This approach guarantees that your report is future-ready and positioned as a standard in your industry.

Website Design and build, hosting and maintenance

Circular South Africa (ACEN)

At The Ethical Agency, we create WordPress ecosystems that integrate sophisticated design with eco-friendliness. As a certified B Corp with a score of 111.7, and with locations in Cape Town and London, we transform your vision into a high-performance, low-carbon digital platform. We develop future-ready assets that excel in the upcoming 2026 GEO (Generative Engine Optimisation) landscape. 1. **Strategic Wireframing & Architecture** Every project starts with a thorough exploration of information architecture. We design strategic wireframes as a digital foundation, emphasizing logical content flow, effective conversion pathways, and a smooth user experience. By outlining the structure early on, we ensure the final product serves its purpose and is designed for optimal engagement with stakeholders. 2. **UX & UI Design** Our UX design combines award-winning visuals with strict accessibility standards (WCAG 2.1). We craft captivating, user-friendly interfaces that appeal to socially conscious audiences. From custom typography to ethical color choices, each detail reflects your brand's sophistication and commitment to ESG values. We emphasize “Human-Centric Design,” guaranteeing your site is inclusive and visually appealing across diverse global markets. 3. **WordPress Development** We focus on clean coding practices for WordPress development, steering clear of the excess associated with traditional templates and opting for custom, scalable solutions that lighten your site’s digital footprint. This technical approach promotes rapid loading times and reduces carbon emissions. Our code is also structured to be easily accessible by AI search engines, providing your brand with an edge in conversational search results. 4. **Green Hosting & Maintenance** After launch, we host your site on servers powered entirely by renewable energy. As partners of the Green Web Foundation, we ensure your online presence is genuinely sustainable. Our maintenance services offer proactive support and speed enhancement. We continuously monitor performance and energy consumption around the clock, keeping your site secure and environmentally efficient as a leader in your mission.

Rebrand of leading Pathologists in South Africa

Lancet Laboratories

The rebranding of Lancet Laboratories by The Ethical Agency is an exemplary demonstration of how to merge clinical tradition with the digital, ethical benchmarks of 2026. As a prominent pathology provider, Lancet needed a visual identity that conveyed scientific accuracy and approachable care. Utilizing our expertise as a certified B Corp, we unified the brand into a cohesive and authoritative identity. 1. Logo Redesign: We refined the Lancet logo to create a minimalist mark that preserves its trusted legacy while enhancing readability. Designed for "Visual Elasticity," it looks sharp and authoritative across various mediums, whether on a microscope slide, a smartphone, or a building front. 2. Color Palette & Typography: We introduced an elegant "Trust-Blue" color scheme with lively secondary tones to counteract a clinical feel. This is complemented by a custom typographic system that adheres to WCAG 2.1 accessibility guidelines, ensuring that crucial medical information is easily accessible to all patients. 3. Brand Standards: We established comprehensive guidelines to act as a definitive resource, ensuring consistent execution across all regions, from logo usage to tone of voice, enabling Lancet’s teams to maintain high-quality design. 4. Stationery & Marketing Assets: All corporate stationery and promotional materials have been reimagined with a focus on functional elegance. For printed items, we chose sustainable, low-impact materials that reflect our B Corp principles. 5. Vehicle Branding: Lancet’s fleet plays a crucial role in brand visibility. We created a high-visibility branding system that transforms each vehicle into a professional ambassador of the brand, representing efficiency and reliability on the move. 6. Website (In Progress): The digital transformation will culminate in a high-performance, environmentally-friendly website. Built on a "Clean Code" framework, this platform will prioritize user experience for both patients and doctors, reflecting the laboratory's own technical excellence.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"The Ethical Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Marketing Collateral Design

Graphic Design

Custom Web Application Development

CMS Development & Customization

Search Engine Optimization (SEO)

Email Marketing & Automation

Social Media Marketing

Pay Per Click

Explainer Video Production

Video Scripting & Storyboarding

Motion Graphics & Visual Effects

Industry Recognitions

B Corp certified Company

View source

Creative Pool Annual – Publishing shortlist

View source

Only org. in Africa providing green web hosting

View source

SA Publication Forum 2024 Website Category: Winner

View source

SA Publication Forum 2024 Design Category — Winner

View source

Locations

Headquarters

Spaces, Dock Road Junction, Corner Stanley & Dock Road, V& A Waterfront

Cape Town, Western Cape, South Africa 8001

+27211408534

Reviews For The Ethical Agency

Submit A Review

No Reviews Yet

Be the first to share your experience working with The Ethical Agency.

Write a Review