Estes Media

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Overview

$1,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

ABOUT ESTES MEDIA

Let's Get People Talking

Estes Media is a comprehensive digital marketing agency focused on helping B2B businesses grow. With clear pricing and regular weekly updates, we enable our clients to surpass their competitors. Our services include SEO, content creation, advertising, branding, web design, and social media management, all aimed at making your business smarter, quicker, and more profitable. Leading companies on Google achieve their high rankings by addressing customer inquiries with relevant content. By ensuring your online presence effectively targets these questions, you can attract, engage, convert, upsell, and satisfy your audience throughout their customer journey. Whether it's enhancing website user experience or boosting visibility through social media campaigns, Estes Media supports your business in reaching its goals.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Search Engine Optimization (SEO)

15% Content Marketing Strategy

10% Conversion Rate Optimization (CRO)

7% Digital Strategy

50% Graphic Design

Portfolio

AnchoRock

50% Growth in Organic Website Traffic, 200% Surge in Leads, Complete Acquisition.

LiftEx Rebrand and GTM

LiftEx

**The Challenge:** Website traffic was low and not converting into leads. There was no organized SEO strategy or presence in local rankings. Additionally, digital advertising and tracking were absent, resulting in the sales team lacking a consistent lead flow from marketing. **Estes Media’s Strategy:** 1. **Comprehensive Website Redesign** Developed a quick, conversion-focused website aimed at industrial clients. Created dedicated pages for each service area and region, emphasizing speed, mobile user experience, and effective call-to-action placements. 2. **Local SEO and Content Development** Performed keyword research targeting high-intent phrases like “crane rental Houston.” Posted monthly blogs aimed at long-tail keywords and improved local citations as well as the Google Business Profile. 3. **Paid Search and Retargeting Efforts** Launched Google Search campaigns geared towards commercial and urgent crane needs. Utilized UTM parameters to evaluate lead quality and established retargeting advertisements on Meta and the Google Display Network. 4. **CRM and Lead Tracking Implementation** Integrated HubSpot with personalized lead tracking, including form submissions, call tracking, and automated email follow-ups. Developed dashboards to show the origin of each lead. **Results (after 180 days):** Achieved a 2000% increase in qualified inbound leads, secured a top 3 ranking on Google Maps for over five major service keywords, and generated more than $10 million in qualified opportunities.

Lower CPC and Massively Increased Marketing ROI

Malone Roofing & metal Siding

Client Overview Malone Roofing is a prominent roofing company serving both commercial and residential needs, boasting more than 1,000 completed projects throughout the Southeast. Although they have established a solid reputation, they struggled with the digital systems necessary for enhancing lead generation, follow-ups, and customer engagement. The Challenges: • Absence of a lead tracking or attribution system • Website unoptimized for conversions and local SEO • Lack of advertising and fluctuating lead flow • Delays or missed follow-ups with potential clients • Required a method to automate customer engagement and sales processes Estes Media’s Strategy