Espina Studio

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT ESPINA STUDIO

Storytellers, Brand Designers, Shopify Experts

We assist brands in creating authentic relationships with their audiences.

LANGUAGES SPOKEN

EnglishSpanish

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Packaging Design

60% Brand Identity Design

100% E-Commerce Development

20% UX Research & Usability Testing

40% Product UX Strategy

40% Web App UI Design

About the Team

OUR STORY

Our Narrative: We are a diverse design team based in Mexico City, integrating strategy, art direction, branding, UI/UX, and web development. With a curious, vibrant, and detail-oriented approach, we create identities, packaging, and digital experiences for brands in hospitality, wellness, food, and culture. Our portfolio includes collaborations with Esponjabón, Komyo, Junglow, Voraz, Oakwise, Colima Cero, and others, showcasing our combined expertise, international storytelling, and tangible results for clients.

Portfolio

Rosa y Verde - Where opposites bloom in harmony

Rosa y Verde

Rosa & Verde is a flower shop that emerged from the personal journeys of two women, expressed through the timeless act of gifting flowers. Anna and Mariana's story dates back to before the brand's inception, as they formed a close bond as mothers and friends, discovering a mutual passion for floral design. Their appreciation for nature and flowers inspired a brand grounded in transformation. We developed a branding system that reflects a sense of contemporary romance and extended that aesthetic to create a website that embodies the same elegance and simplicity. Our main goal was to make the user experience easy to navigate while mirroring the sophistication of flowers. Building on the established identity, we designed a refined online marketplace where ample white space highlights each bouquet, allowing them to take center stage. By overseeing the photography, we ensured that the natural textures and beauty integrated smoothly into the digital experience; each product page also features a personalized care guide to help maintain and prolong the life of the arrangements. As we enhanced the user experience, we incorporated thoughtful elements, such as subscription services for regular orders and account creation to enable users to save their favorite items and plan future purchases. The end result is a digital environment where the journey of transformation unfolds, one gesture at a time.

Skylights - Storytelling with Luminous Vocabulary

Skylights

Skylights is a Mexican firm focused on delivering immersive outdoor experiences that emphasize storytelling, utilizing cutting-edge drone technology and operational expertise. With a strong presence throughout Latin America and the United States, the company's growth necessitated a contemporary visual identity that reflects the innovative experiences they create. The new identity draws inspiration from their technological advancements and narrative-centric approach, featuring dynamic, dotted patterns reminiscent of the night sky. Each dot symbolizes the individual contributions of innovation, engineering, art, and accuracy that bring powerful stories to life. This visual system is complemented by clear and consistent sans-serif typography that enhances readability across various platforms. A striking mint green serves as the cornerstone of the color palette, providing immediate contrast and memorability. This framework is applied consistently across all materials, from documents and advertisements to uniforms, while a custom icon system introduces visual richness and adaptability to the brand. Collectively, these components ensure a unified presence both on the ground and in the air. Additionally, a website was developed to highlight their work, featuring captivating imagery alongside intuitive navigation through their portfolio and services. The end result is a brand geared towards storytelling and fostering creativity.

Esponjabón - The shortcut to clean

Esponjabón

With over 25 years of experience as a leading brand, Esponjabón has transformed the traditional sponge and serves as a prime example of Mexican creativity. Renowned for its range of soap-infused sponges, the brand’s straightforward design incorporates various active ingredients tailored to meet diverse consumer needs. Through extensive research and analysis, we revamped the visual identity to reflect the brand’s core principles of adaptability and uniqueness. Beginning with the wordmark, we enhanced a bold and recognizable typeface, preserving the essence of the original brand while giving it a more approachable feel. For the isotype, we embraced abstraction, designing a symbol that signifies the product's evolution over time and is easily identifiable to users. These design elements consistently appear across a broad color palette, creating combinations that correspond with the active ingredients and, crucially, stand out on store shelves. As Esponjabón prepares for its international launch in Europe and the U.S., the packaging has been thoughtfully designed for accessibility, ensuring that its functionality is always clear. The final outcome is a brand centered on individual needs, accessible to all, and unapologetically focused on serving the community.

8 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Espina Studio delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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No distribution data available.

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Packaging Design

Brand Identity Design

E-Commerce Development

UX Research & Usability Testing

Product UX Strategy

Web App UI Design

Locations

Headquarters

70 Calle Manzanillo

Ciudad de Mexico, Mexico 06760

+528183366666

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