Esparza, an advertising agency based in Albuquerque, was established in 2001 by its principal, Del Esparza. This full-service strategic marketing communications firm offers an extensive array of marketing services, including strategic brand planning, media planning and buying, creative development and production, account and project management, as well as guerrilla and event marketing. Additionally, they provide social media services, digital solutions, and much more. Recognized with numerous awards, Esparza specializes in a variety of offerings such as brand positioning, the creation of advertising campaigns, copywriting (for both long and short formats), design (including logos, annual reports, and business materials), media planning and purchasing, social media content generation and management, account and project oversight, comprehensive production services for television, print, outdoor, radio, digital, and non-traditional advertising, as well as market research and focus group services.