Entuned was founded to revolutionize retail music by connecting original, generative compositions with measurable retail analytics. Traditional in-store music rarely accounted for its impact on shopper behavior, even though research has long shown music influences customer spending and engagement. Founder Daniel Fox leveraged his experience growing Skreened and his music production expertise to develop original soundtracks tailored to brand identity, aiming to prove music's effect on store performance. Alongside Mrinmayi Katti, who ensures reliable data measurement, Entuned integrates behavioral data from retail sensors with custom music, providing multi-location stores with evidence that their soundtracks improve metrics like conversion rates. The company's pilot program offers free, brand-aligned music and definitive proof that music influences retail success, filling a long-standing industry gap.