With over a decade in the design industry, Ali Zaman is a seasoned senior user experience designer and consultant. Beginning his career in print and web design, his curiosity and passion for problem-solving steered him toward specializing in UX design from 2009 onward. Ali's experience includes leading UX projects at prominent agencies such as Great Fridays and Amaze for global clients. He later served as head of design and UX at a startup focused on enterprise software before transitioning to freelance and contract roles. Committed to placing users at the core, Ali balances user needs with business objectives, employing iterative, lean methodologies and collaborative teamwork to deliver effective, practical solutions.