19,256 IMPRESSIONS AND 1,245 ATTRIBUTED WEBSITE VISITS
Located in the Pacific Northwest, the University of Idaho is a prominent institution known for its master's degree programs, particularly in fields such as business, education, engineering, and law. In January 2019, the university sought to boost enrollment interest ahead of its fall orientations. To achieve this, they decided to implement a well-designed PPC campaign and enlisted Enleaf's assistance for both the research and execution. We started by aligning the campaign closely with our target keywords and the messaging within the AdGroups. This was enhanced by adding ad extensions to increase the ads' effectiveness. Once the campaign was launched, we optimized each AdGroup individually, routinely adjusting keywords and bids. We also maintained an expanding list of negative keywords to avoid showing ads in unrelated search categories, which helped keep costs per click low while promoting a strong click-through rate. Throughout the campaign, Enleaf managed to maintain an average ad position of 1.1, ensuring the University of Idaho's ads were prominently displayed in search results. This PPC campaign turned out to be the most successful to date, generating 19,256 impressions and 1,245 website visits, along with an average click-through rate of 6.45%.