Informa: Whitepapers & Ebooks
**CHALLENGE:** To standardize, professionalize, and productize Ovum's whitepapers and ebooks for their consulting clients.
**SOLUTION:** Endeavour collaborates closely with analysts on the creation of whitepapers and ebooks. These materials are predominantly branded under Ovum, and we've developed master templates and guidelines for their creation (A4, US Letter, and landscape formats, available both online and offline) to ensure they are easily recognizable as Ovum publications. Our templates, designed in accordance with the master Ovum brand guidelines, have evolved to showcase a clean, modern look and an effective approach to presenting complex data that enhances audience engagement. Some projects have been client-branded (such as those for Microsoft, Intel, and Redhat), developed in accordance with their specific brand guidelines. Additionally, we've produced public-facing content for Ovum, including infographics, teasers, and various visuals to highlight key insights from the whitepapers in a unique manner. These projects often require rapid execution, making our strong, long-standing relationship with Informa and our expertise in handling complex data particularly beneficial.
**SERVICES:**
- Branding
- Literature design
- Infographics
**CLIENT TESTIMONIAL:** "I have worked with Stephen and his team for seven years and have always valued their consultative approach to designing various assets that assist us in entering the market and improving our final deliverables. Stephen and his team quickly understand our objectives and work backwards to provide advice and co-create with us. I also appreciate their responsiveness and their commitment to understanding our business better to support us in the future."
— Mark Oliver, Senior Consulting Director, Service Provider and Consumer, Omdia
**VIEW THE FULL CASE STUDY** [https://endeavour.agency/case-studies/informa](https://endeavour.agency/case-studies/informa)