Increased revenue by over 300%
Nili Lotan is a high-end fashion brand based in New York City, boasting multiple retail locations across the United States as well as availability at premium retailers in Canada, Europe, Asia, and Australia. The brand's collections have appeared in prominent fashion and lifestyle magazines such as Vogue, Harper's Bazaar, and The Wall Street Journal. Nili's designs are popular among numerous celebrities, including Rihanna, Christy Turlington, Gigi Hadid, Jennifer Lawrence, Gwyneth Paltrow, Julianne Moore, Kaia Gerber, Jennifer Aniston, and Cindy Crawford, among others. The objective is to boost eCommerce and retail sales while adhering to strict Return on Ad Spend (ROAS) targets. To achieve this, we implemented a thorough discovery process and completely revamped the previous advertising strategy. New demand generation channels like Criteo and conversion rate optimization (CRO) tools, such as Rise.AI, were introduced. As a Google Partner, our early access to beta programs allowed Nili Lotan to take advantage of exclusive eCommerce tools not available to other advertisers. Results: