I am a leader in brand and innovation strategy with over 15 years of experience in helping brands grow with intentionality, clarity, and cultural relevance. My background includes working with global consultancies and creative agencies across a wide range of strategic areas, such as growth consulting, transformation, design, innovation, and cultural change. I have collaborated with brands in various sectors, including technology, retail, FMCG, energy, and lifestyle—ranging from industry giants like Sony, PwC, and Mars to launching a kidswear brand. Currently, as an independent consultant, I continue to act as a dedicated partner by providing clarity in uncertain situations, asking insightful questions, and facilitating business growth through effective branding.