Kapai puku
ABOUT KAPAI PUKU Kapai Puku is an Australian-owned health food brand that offers dietary supplements. Its products feature a combination of raw ingredients and whole grains such as chia seeds, linseeds, and sesame seeds. Kapai Puku is designed to promote digestive health and enhance gut balance. It is rich in fiber and protein, composed entirely of natural ingredients without any added salt, dairy, nuts, or preservatives. Additionally, it is gluten-free, wheat-free, GM-free, and suitable for vegans. You can find Kapai Puku products on the brand’s website, as well as in Coles supermarkets, select grocery stores, quality fruit and vegetable shops, most Go Vita Stores, and certain health food retailers. THE CHALLENGE Kapai Puku faced the significant challenge of boosting its online sales. Although the company had a solid subscriber database and an active social media presence, it sought to expand its online customer base and convert casual subscribers into dedicated customers. Another major issue was its outdated website and online sales process. The previous website was hard to navigate, lacked logical information organization, relied on two different systems for content and ecommerce, was not mobile-friendly, and did not integrate with accounting systems or social media. By developing a new ecommerce website and implementing various online marketing strategies, we aimed to enhance online sales, increase order sizes, and improve conversion rates. WHAT WE DID The revamped website, along with our digital marketing approach, resulted in a nearly 5% conversion rate and a more than 300% increase in online sales.