The next-gen web store with an app-like experience
Eva.ua is the top drogerie retailer in Ukraine, boasting over 1,100 physical stores and more than 130,000 online SKUs. Since March 2019, Eltrino has partnered with Eva.ua for long-term eCommerce development, focusing on creating a headless frontend and enhancing the Magento backend while scaling infrastructure for peak demand periods. They later introduced a Headless PWA storefront (Vue Storefront/now Alokai) to facilitate rapid experimentation and support omnichannel expansion.
**Challenge**: Eva.ua approached Eltrino with a slow Magento store that had load times of approximately 10 seconds and frequent outages, which hindered their ability to compete effectively on user experience, speed, and reliability, especially during high-traffic promotional events.
**What Eltrino Delivered**:
- Conducted a performance and code audit, followed by a detailed roadmap for implementation.
- Improved Magento architecture and optimized performance.
- Migrated hosting, scaled caching, and distributed traffic across multiple servers.
- Enhanced search functionality using Elasticsearch.
- Developed a Headless PWA on Vue Storefront/Alokai, featuring custom filters, a revamped customer account/authentication system, and a customized checkout process (including payments, shipping, promo codes, and user flows).
- Integrated various tools such as eSputnik, OWOX, GTM, Admitad/SellAction, NovaPay/WayForPay, Nova Poshta/MeestExpress/UkrPoshta, along with internal authorization processing for Eva.ua.
**Results**: The platform now manages approximately 13,000 orders per day and attracts around 13 million monthly visitors. During peak times, it supports over 11,000 simultaneous users and processes up to one order per second on Black Friday. In 2024, Eva.ua processed nearly 40,000 orders on Black Friday. Initial enhancements doubled sales, and the client experienced loading times that were “twice” as fast, along with increased on-site engagement and customer loyalty. Eva.ua also praised Eltrino for their transparency, communication, and rational decision-making.