Arc'teryx SEO
**Background:** Arc'Teryx is a well-known international brand specializing in outdoor apparel, including outerwear, sportswear, backpacks, and gear for hiking and running. With over 3,000 stores and a strong online presence worldwide, the brand is widely recognized.
**Problem:** Elk Marketing quickly saw the vast potential for Arc'Teryx to dominate the market for jacket-related keywords, noting that this opportunity had not been fully leveraged. The strategy to capitalize on this potential was straightforward, and given the extensive size of Arc'Teryx’s website, the campaign gained momentum rapidly.
**Strategy:** After conducting a thorough audit of the Arc'Teryx website, the Elk team identified several critical SEO issues that were either missing or did not adhere to best practices. These problems adversely affected their ability to achieve high rankings for key target keywords. Elk addressed many on-page errors found during the audit and implemented new optimizations, both long-form and short-form content, and opportunities for internal linking related to their achievable jacket keywords. Alongside these on-page adjustments, the team developed a comprehensive backlink strategy that directed authoritative links from reputable sources back to relevant pages on the Arc'Teryx site, enhancing its visibility.
**Results:** This proactive and clear approach led to remarkable outcomes for the Arc'Teryx website, including a 157% increase in organic sessions within eight months. Additionally, revenue surged by 429%, with a significant portion coming from jackets and related products found through organic search. Moreover, the site now boasts over 20,700 keywords ranking in the top three positions, with approximately 80,000 new ranking keywords achieved in less than a year.