I am a Web and UX Analyst focused on data, dedicated to helping digital businesses grow through informed, insight-driven decisions. My approach is straightforward: avoid guessing—measure, test, and learn. I operate at the crossroads of analytics, UX, and product strategy, assisting teams in pinpointing user challenges, identifying what genuinely enhances engagement, and facilitating growth through strategic adjustments. With over three years of experience in analytics and UX research—including my current role at Nestlé Purina—I specialize in user journey mapping, pain point analysis, A/B testing, and creating actionable dashboards. I leverage tools like GA4, BigQuery, Looker Studio, Power BI, and Google APIs to convert raw data into clear, actionable insights for product, marketing, and design teams. Clients seek my expertise for: Improved understanding of user interactions with their products or websites Data-driven recommendations rather than assumptions Clear, visual dashboards that resonate with both executive and operational teams Implementation of tagging specifications and tracking (GTM, dataLayer, eCommerce) A collaborator fluent in both data and UX Whether you aim to enhance onboarding, boost retention, or determine factors hindering conversions—I can assist you in transforming questions into metrics, metrics into insights, and insights into tangible results.