Yanni
OVERVIEW: Yanni is a Greek-American composer, keyboardist, pianist, and music producer, nominated for a Grammy Award, with more than 40 albums certified platinum and gold, accumulating over 25 million in sales. His concert video 'Live at the Acropolis' is the second best-selling of all time, while other iconic performances such as 'Live at India’s Taj Mahal,' 'Live at China’s Forbidden City,' 'Live at UAE’s Burj Khalifa,' 'Live at Puerto Rico’s El Morro Castle,' and 'Live from the Great Pyramids of Egypt' are among his most cherished works.
REQUIREMENT: The 'Yanni World Tour 2014' spanned over 20 countries, including Sri Lanka. A skilled creative and marketing agency was needed to implement an intense 360-degree marketing campaign for the Sri Lankan leg of the tour. 'Yanni; World Tour, Sri Lanka 2014' set new standards in quality, cost, and expectations, marking a first for the local entertainment sector. The goal was to achieve 80% pre-bookings at unprecedented pricing, without prior case studies or references. The significant costs of the event and limited seating in Sri Lanka's largest indoor stadium necessitated high ticket prices, establishing a record for the highest ticket category for such an event locally. Furthermore, the niche appeal, restricted marketing budget, and inadequate infrastructure for online ticket sales made 'Yanni; World Tour, Sri Lanka 2014' one of the most challenging and successful result-oriented 360 marketing campaigns to date.
FULL STORY: https://www.el89.com/yanni-2/