Road-to-Market Study for 9 countries
**Problem:** Conducting a Road-to-Market Study for nine CIS and Central Asian markets, including Ukraine, Kazakhstan, Uzbekistan, Tajikistan, and Moldova. The Client required an in-depth analysis of the competitive landscape with an emphasis on the therapeutic fields of oncology, gastroenterology, neurology, and dermatology.
**Action:**
- 📌 Reviewed current regulatory environments and decision-making protocols.
- 📌 Evaluated pricing mechanisms, including how prices are established, margin limitations, and applicable formulas.
- 📌 Examined the specific requirements for marketing authorization for products aimed at hospital procurement through reimbursement programs.
- 📌 Analyzed particularities of the oncology and neurology care systems along with current supply chains.
- 📌 Conducted interviews with industry experts, regulatory authorities, decision-makers, and practicing physicians.
**Result:** Delivered a detailed report outlining the market access conditions, procedures, key decision-makers, and competing products in each targeted market. Offered recommendations regarding country-specific risks, opportunities, and potential business models aligned with the Client’s marketing strategy. Provided in-depth analysis of public procurement processes, including tendering options, regulations, decision-makers, and other relevant stakeholders.