Edgar Allan

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Overview

$50,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

ABOUT EDGAR ALLAN

Web Design & Webflow Agency

Edgar Allan is a recognized Webflow Enterprise Partner agency that operates at the crossroads of branding and performance. We assist mid-market and enterprise companies in transitioning from brand clarity to conversion. In the age of AI, a powerful brand is not only about effective positioning; it's also about how you are discovered, comprehended, and selected.

Tech Stack

Amazon Application Development FrameworkAzure PlatformHTML5JavaScriptPHPRuby

Languages Spoken

EnglishSpanishSerbian

HIGHLIGHTS

$50,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Product UX Strategy

8% UX Research & Usability Testing

5% Wireframing & Prototyping

15% Brand Identity Design

10% Brand Refresh & Rebranding

17% Custom Web Application Development

7% Legacy System Modernization

25% Digital Strategy

About the Team

OUR STORY

Our company specializes in empowering teams to scale their owned marketing capabilities, guiding them from brand strategy through Webflow development and beyond. We prioritize collaboration and a process-driven approach centered on 'story-first' principles, integrating brand narratives with user experiences to create compelling content and responsive designs. This dual-story focus enables us to craft websites and brands that truly resonate. Over the years, we've partnered with remarkable companies and earned recognition through several awards. Our commitment is to stay at the forefront of industry advancements, continuously delivering innovative solutions that help our clients accelerate growth and gain valuable insights.

Portfolio

We helped create a monster

Unknown

Summary Edgar Allan successfully brought Inbox Monster's distinct and vibrant brand identity to life on Webflow, leading to a 42% rise in site traffic and a 100% boost in organic branded search. The Challenge Inbox Monster had an impressive brand design created by a partner agency, but needed assistance in transforming that intricate visual identity into a user-friendly Webflow site that still retained the brand's unique energy amidst a competitive SaaS market. The Approach We formed a collaborative team that engaged deeply with their brand through in-person workshops. We migrated them to Webflow with a problem-solving mindset, addressing aspects such as copy, design, user experience, and SEO, while ensuring the brand remained professional enough for the enterprise SaaS market. Comprehensive training for the entire team was incorporated from the outset. The Outcome Achieved a 42% increase in site traffic and doubled the organic branded search. At industry events, attendees approached the client to express their admiration, saying, “You guys are so cool.” Perhaps the most rewarding outcome was that just two weeks after the launch, the Inbox Monster team was independently creating new landing pages. Client Testimonial "If you have a fantastic brand that needs to be translated into a digital experience that works, reach out to Edgar Allan." - Laura Sullivan, Head of Brand and Marketing, Inbox Monster

One Enterprise Brand Becomes Two in Four Months

Unknown

Summary: Edgar Allan facilitated the rapid separation of NCR's global enterprise into two separate digital brands, NCR Atleos and NCR VOYIX, within a tight four-month timeframe under significant pressure and constant change. The Challenge: The brand division at NCR was characterized by rapid developments and unpredictability. The new brand name and identity were not finalized until just before the official launch on September 1st. EA's UX and content design teams had to navigate an uncertain path while coordinating over 20 content contributors and managing hundreds of pages of material. The Solution: Effective project management, daily collaboration, and a comprehensive site audit and content matrix ensured that all content was tracked. The use of Webflow's CMS enabled the team to efficiently create templates for repetitive pages, allowing NCR Atleos to quickly get started post-launch. Components designed for easy updates were incorporated from the outset to accommodate swift changes during the project and to facilitate straightforward management afterward. The Outcome: A new digital platform was successfully launched on schedule for the new company, designed to be adaptable and to support NCR Atleos's growth from day one. Client Testimonial: "They brought extensive expertise to the project and worked with both diligence and flexibility. When stakeholders requested last-minute changes, they promptly made the necessary updates." Dan Dawson, Sr Manager, Digital & Marketing Operations, NCR Atleos.

A VC Site Built for the AI Founder Generation

Unknown

Summary: Edgar Allan transformed Scale VP's new brand identity into a contemporary Webflow website in just 14 weeks, aimed at enticing the upcoming generation of AI entrepreneurs and managed solely by their internal team. The Challenge: Scale VP was using WordPress, which posed challenges in terms of updates and maintenance. With a new brand identity ready and a focus on engaging young, AI-savvy founders who easily detect generic messaging, they required a website that embodied Scale's essence: modern, substantial, and industry-leading. The Solution: Utilizing a brand identity created by Further (previously DesignStudio), EA oversaw UX, SEO, web design, migration, and development. Scale's team participated as copywriters and content leads, facilitating tight collaboration that allowed the project timeline to be reduced from 20 weeks to 14 weeks without compromising on quality. The Outcome: The resulting website effectively targets the founders Scale seeks to engage, with enough flexibility to accommodate the extensive research, thought leadership, and podcasts their team regularly produces, all without the need for continuous developer involvement.