SmartBuy Electronics Store
Development of SmartBuy Website and Mobile App (Executed by Ecomm Design Lab — Shopify 2.0 for Web + Native iOS & Android) Ecomm Design Lab collaborated with SmartBuy-ME to create a bilingual e-commerce platform that seamlessly adapts for both web and mobile users, catering to English and Arabic-speaking customers.
Web Storefront
A custom Shopify 2.0 theme was designed specifically for mobile, featuring full RTL styling, Arabic typography, and a focus on performance. The migration of 15,000 SKUs was carried out using automated CSV pipelines, ensuring each product featured SEO-optimized titles and rich descriptions in both English and Arabic. There were also extensive integrations with a payment gateway, Meta Pixel, Google Ads & GA4, and Microsoft Clarity for comprehensive analytics and remarketing strategies. An automated price-update workflow was developed with a reusable CSV template, allowing the merchandising team to quickly refresh prices.
Native Mobile Apps
Dedicated iOS (Swift) and Android (Kotlin) applications were launched to reflect the web user experience, ensuring a consistent brand identity. Features like Apple Pay, Google Pay, push notifications, and biometric sign-in were implemented to simplify the checkout process and enhance customer retention.
Data & Empowerment
Bespoke GA4 dashboards provide leadership with real-time insights into sales, funnels, and campaign ROI. We also provided practical training for SmartBuy’s staff, enabling them to independently manage catalog updates, promotions, and data analysis.
Outcome: A cohesive, high-performing shopping experience across web, iOS, and Android platforms, designed to drive growth for SmartBuy-ME throughout the MENA region, all developed and launched by Ecomm Design Lab.