EcoAppraise

EcoAppraise is a platform for analyzing regulatory risks aimed at assisting communications, sustainability, legal, and public relations teams in identifying potential greenwashing risks prior to the release of environmental claims. The platform assesses sustainability messaging utilizing a structured rules engine that aligns with key global regulatory frameworks, such as the US FTC Green Guides, UK CMA Green Claims Code, EU consumer protection regulations, and similar guidelines in Canada, Australia, New Zealand, and India. Users can rapidly scan web pages or text to create a confidential regulatory risk report that highlights potential claim-related risks, evidence deficiencies, and compliance issues. The system employs AI with established regulatory rules to produce structured outputs, including: - executive summary risk memos - in-depth analysis of individual claims - identification of regulatory triggers - recommendations for compliant rewrites EcoAppraise can examine content in various languages, with all reports provided in English to ensure consistency across different regions. Reports are confidential and can be securely accessed for up to 90 days using a reference ID. Typical users include: - PR and corporate communications teams - sustainability and ESG reporting teams - legal and compliance departments - marketing and branding teams EcoAppraise enables organizations to efficiently test their sustainability messaging before publication and mitigate the risk of regulatory scrutiny concerning environmental claims.