Eb and Flo Digital

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT EB AND FLO DIGITAL

Custom Websites, Design + Digital Marketing

We specialize in crafting distinctive and innovative websites and digital strategies tailored for ambitious small to medium-sized businesses, startups, and entrepreneurs. We're excited to hear from you! Feel free to reach out for more information. 👋🏻

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Graphic Design

10% Content Marketing Strategy

7% Social Media Marketing

8% Search Engine Optimization (SEO)

8% Digital Strategy

20% Product UX Strategy

14% UX Research & Usability Testing

About the Team

OUR STORY

Eb and Flo Digital Studio, founded by Emily McCabe in 2020, is a female-led, independent digital design and web studio specializing in supporting founders, startups, and purpose-driven organizations. Operating remotely from Malta, the small team offers personalized, custom-designed branding, marketing strategies, and websites that authentically reflect each client's mission and values. Their modern, bold, and colorful style ensures every project stands out and grows with the business. Committed to ethical practices, they allocate time weekly to aid charities and nonprofits through pro bono or reduced-cost work. Known for clear pricing, transparent processes, and genuine collaboration, they prioritize building strong digital foundations that empower good businesses to confidently showcase their purpose online.

Portfolio

Botanic Ridge Laundromat

We had the thrilling chance to collaborate with Botanic Ridge Laundromat to establish a brand identity, create a straightforward one-page website, and enhance their digital presence for their premium laundry services—both personal and commercial—in Botanic Ridge, located in the Shire of Casey, Melbourne, Australia. Our main contributions included: **Logo and Brand Identity:** We designed a distinctive logo and a cohesive brand image for Botanic Ridge Laundromat. The logo is sleek, modern, and easily identifiable, making it stand out in the competitive laundry industry. **Website Wireframes and UX Design:** We crafted initial wireframes and user experience (UX) designs to ensure the laundromat's website would be easy to use and visually attractive. Our priority was to make the site intuitive, allowing customers to effortlessly locate information regarding services, pricing, and contact details. **Website Design:** The website was designed with a clean, contemporary style to reflect the high-quality services of Botanic Ridge Laundromat. We selected a color palette and design elements aligned with the brand identity to create a harmonious look across all digital platforms. **Website Build:** Employing the latest web technologies, Eb + Flo Digital developed a responsive website for the laundromat that provides a seamless user experience on any device, be it a desktop, tablet, or smartphone. **SEO Setup:** We implemented search engine optimization (SEO) strategies to improve the website’s visibility and ranking in search results. This helps potential customers easily discover Botanic Ridge Laundromat online, ultimately driving traffic and enhancing business opportunities. **Website Copywriting and Editing:** We provided professional copywriting and editing services to produce captivating, informative, and engaging content for the laundromat’s website. The content effectively conveys the services offered, the brand’s values, and its commitment to customer satisfaction.

Witton Barracks Community Centre

Witton Barracks, a historic WWII location, is being transformed into a space for creative ideas in partnership with the Indooroopilly community. The aim is to develop a vibrant hub for social enterprises focusing on employment, community growth, and innovation. Collaborating with Amadeus Brand and Brandkind, we've designed a joyful and contemporary site that aligns with their vision. Both we and the client are pleased with how the project turned out. The goal was to create a modern, sleek, and minimalist website that still honors the site's historical significance, presenting a challenge to blend historical features with modern design. We ensured that the site is user-friendly, showcasing the new branding and mission. A crucial part of the project was to include a functional events portal that encourages community involvement and is easy for the team to manage. The client was delighted with the user-friendly final product. By turning the Witton Barracks website into a digital hub, we've given this historic site a contemporary edge. Our redesign seamlessly merges the rich history of the location with its vibrant future as a community and innovation center. We love the lively website we’ve created and look forward to watching it evolve alongside the community.

Alex Mills Social

Alex initially came to us with three main objectives: to revamp his website, give it a contemporary look that reflected his brand, and transition it from an outdated platform to WordPress. He also requested a specific section to highlight his recent client case studies, as he has numerous impressive examples from companies like Adobe, Spotify, and Lenovo. To fulfill these objectives, we followed our standard project process, which began with wireframing, followed by UX design, visual design, and finally website development and testing. Throughout the process, we made sure to keep his vision and goals front and center, aligning them with our favored punk theme. The first step was creating wireframes, which allowed us to determine the structure and layout of the new website, forming the basis for the UX design. We concentrated on improving navigation, enhancing user interaction, and ensuring mobile responsiveness to deliver a smooth browsing experience on all devices. To achieve the energetic vibe he wanted for his new site, we incorporated elements like paint splatter, punk imagery, and bright blue accents. He was thrilled with the refresh of his existing brand and later applied these same design features across his other marketing materials for brand consistency. Once the wireframes were approved, our design team worked to bring the website to life. Drawing from his brand identity and personality, we developed a modern, punk-inspired design that reflected his dynamic, rebellious nature, and authenticity. We utilized bold typography, vibrant colors, and paint splatters to encapsulate his brand image. After finalizing the design, we moved on to the development phase, migrating his site to WordPress for improved functionality, flexibility, and easier management.

7 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Eb and Flo Digital delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Graphic Design

Content Marketing Strategy

Social Media Marketing

Search Engine Optimization (SEO)

Digital Strategy

Product UX Strategy

UX Research & Usability Testing

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