We literally wrote the book on brand names.

Eat My Words (www.eatmywords.com) was established in 2005 by Alexandra Watkins, the author of the popular book on brand names, "Hello. My Name Is Awesome: How To Create Brand Names That Stick." We collaborate with funded businesses to develop memorable brand names and taglines that forge strong emotional connections and drive sales. Some of our well-known creations include Burger King’s Mac n’ Cheetos, Wrigley’s Alert energy gum, and Neato robotic vacuums. Unlike other naming agencies that create overly complicated names that are hard to pronounce, spell, or connect with, Eat My Words specializes in crafting appealing, catchy, and innovative names and taglines that foster emotional engagement and immediate brand loyalty. We utilize The Eat My Words SMILE & SCRATCH Test, a reliable 12-step name evaluation process featured in The Wall Street Journal and Inc. This method reflects our belief that “A name should make you smile, not leave you puzzled.” Our clientele includes notable companies like Coca-Cola, Google, Disney, Frito-Lay, Xerox, Microsoft, Adobe, Ocean Spray, Dole, Foster Farms, Del Monte, Big Heart Pet Brands, Fujitsu, TaylorMade Golf, American Licorice Company, Turner Broadcasting, LPL Financial, Guthy-Renker, Hasbro, Safeway, and Wrigley.