Eat My Words
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Overview
$10,000+
Min Project Size
2 - 9
Employees
2005
Year Founded
ABOUT EAT MY WORDS
We literally wrote the book on brand names.
Eat My Words (www.eatmywords.com) was established in 2005 by Alexandra Watkins, the author of the popular book on brand names, "Hello. My Name Is Awesome: How To Create Brand Names That Stick." We collaborate with funded businesses to develop memorable brand names and taglines that forge strong emotional connections and drive sales. Some of our well-known creations include Burger King’s Mac n’ Cheetos, Wrigley’s Alert energy gum, and Neato robotic vacuums. Unlike other naming agencies that create overly complicated names that are hard to pronounce, spell, or connect with, Eat My Words specializes in crafting appealing, catchy, and innovative names and taglines that foster emotional engagement and immediate brand loyalty. We utilize The Eat My Words SMILE & SCRATCH Test, a reliable 12-step name evaluation process featured in The Wall Street Journal and Inc. This method reflects our belief that “A name should make you smile, not leave you puzzled.” Our clientele includes notable companies like Coca-Cola, Google, Disney, Frito-Lay, Xerox, Microsoft, Adobe, Ocean Spray, Dole, Foster Farms, Del Monte, Big Heart Pet Brands, Fujitsu, TaylorMade Golf, American Licorice Company, Turner Broadcasting, LPL Financial, Guthy-Renker, Hasbro, Safeway, and Wrigley.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$10,000+
Min Project Size
2 - 9
Employees
2005
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Brand Identity Design
About the Team
OUR STORY
Founded in 2005 by brand expert Alexandra Watkins, author of the best-selling book "Hello, My Name is Awesome," Eat My Words is a branding firm celebrated for creating memorable, likeable brand names. Unlike many firms that rely on complex linguistic manipulations producing confusing names, Eat My Words crafts names rooted in familiar words and relatable concepts, establishing emotional connections with consumers. Their unique approach ensures names are easily understood, memorable, and evoke positive feelings, as demonstrated by clients ranging from Amazon to Xerox. This method not only enhances brand recognition and marketing but also brings fresh, enduring appeal. Choose Eat My Words for a name that resonates with customers and stands the test of time.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
