Established in 2015, Eastward Media is a Canadian digital marketing and ad-tech agency committed to helping Western brands effectively engage Chinese consumers both in North America and China. Recognizing the diverse and complex nature of the Chinese market—shaped by cultural, linguistic, and regional nuances—the agency crafts tailored media strategies that resonate authentically with distinct consumer segments. By leveraging managed programmatic buying solutions, Eastward Media reaches Chinese audiences across popular websites, apps, and streaming platforms beyond traditional channels like Google and Facebook. Their expert team also develops content strategies for Chinese social media platforms such as WeChat and Weibo, ensuring that messages align with consumer behaviors and values. Headquartered in Vancouver with a regional office in Toronto, Eastward Media blends technology