in Earnest is a Product Design and Innovation studio based in the west of Ireland, collaborating with both local and international clients. We create products and experiences that prioritize human needs, environmental sustainability, and business success. Our small but highly skilled team of industrial designers has had the opportunity to partner with a range of clients, from cutting-edge startups to established brands. Our successful method encompasses various fields, including user experience (UX), design research, physical product design, and strategic planning.