Expansion Intro New Markets
**About ThreatMark**
ThreatMark fosters trust in the digital landscape with its sophisticated Behavior Intelligence Platform, which leverages extensive cybersecurity expertise along with the latest developments in AI and Data Analytics. The company serves major online sectors affected by digital fraud, particularly within the Financial Services Industry.
**Client Challenges**
**Ideal Customer Profile:** ThreatMark struggled to clearly identify its ideal customers and faced difficulties in narrowing its focus.
**Local Team:** While seeking to expand into new markets, the company found that the Czech market had limited growth potential, and their team's English proficiency was insufficient to engage effectively with markets in Singapore, Australia, the UK, and the US.
**Agency Experience:** ThreatMark had previously collaborated with various agencies, including some of its largest competitors, which resulted in disappointing outcomes despite significant financial investment.
**Dreamline Solution**
**Market Penetration:** We evaluated the company's current outreach strategies and devised an effective plan to enhance its sales pipeline. We introduced lead qualification processes and follow-up protocols, promoting clear communication between Sales Development Representatives (SDRs) and sales executives.
**Multi-Lingual Campaigns:** Our efforts were primarily targeted at the Latin American market, with all initiatives conducted in Spanish and Portuguese.
**Email Outreach:** We discovered that in the Latin American market, most responses and engagements came through email. Consequently, we decided to halt the LinkedIn aspect of the campaign and concentrate on the more effective methods.
**Success!** Our strategies helped ThreatMark secure its first partnership in the APAC region, as well as its initial deals in APAC and LATAM!