Enterprise Webflow + Shopify Ecosystem
MILKLAB is an international brand specializing in plant-based beverages for the hospitality, café, and retail sectors. We began our collaboration with them in 2022, transforming their digital footprint from a single website into a versatile brand ecosystem. The previous site did not adequately represent the brand’s scale or aspirations. Flexibility for campaigns was restricted, content was lacking in depth, and the platform was unable to facilitate expansion into new markets and product lines. We approached the challenge as an opportunity to create a digital ecosystem instead of just a website. We utilized Webflow as the main platform for the brand and its content, which includes product education, campaign infrastructure, and an internal download hub for distributors and sales teams. Shopify provides a separate space for merchandise. We developed a scalable content management system (CMS) that encompasses products, editorial content, campaigns, recipes, events, and FAQs. Modular landing pages allow for quick campaign launches, supporting activities such as barista competitions, supermarket openings, and sampling events. Interconnected CMS logic minimizes duplication and enhances content governance. The new platform ensures global brand coherence, swift campaign implementation, and long-term scalability across all digital platforms.