Don't Cry Wolf

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

ABOUT DON'T CRY WOLF

BCorp multi award winning creative comms agency

Greetings! We're Don't Cry Wolf, a dynamic and award-winning creative agency dedicated to helping ambitious businesses express their identities and captivate their audiences with what truly matters. We’re selective in our partnerships, collaborating with forward-thinking brands like Elvie and Vivobarefoot that strive to challenge conventions and make a positive impact. We combine cultural awareness with a focus on societal influence to ensure our messaging resonates effectively. As a prominent B Corp agency, we prioritize our positive contributions to both the environment and financial performance. So, what does this imply? Whether through branding, films, websites, or campaigns, our work is grounded in profound insights and emotional sensitivity, allowing us to create brands, moments, and content that capture attention in today’s distracted world. If we seem like a good match, feel free to reach out. If not, we wish you the best on your path.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

25% Broadcast Video

15% Content Marketing Strategy

10% Social Media Marketing

25% Market Research & Competitive Intelligence

Portfolio

Pelvic Floor Playlist

Elvie

Have you ever considered how an orgasm, pregnancy, or menstruation might be expressed through music? If so, the Elvie team has crafted a unique playlist featuring three musical pieces that capture the sound of the pelvic floor during these pivotal moments in a woman's life. This initiative stems from Elvie's research revealing that one-third of women have minimal knowledge about their pelvic floor health, and 40% would not seek assistance if they encountered issues. A major obstacle to education is the lack of research and understanding among health professionals, compounded by societal stigma that discourages women from discussing sensitive topics. There is scant research on pelvic floor muscles, particularly in light of the limited focus and funding for women's health studies. To address this, Elvie collaborated with creative agency Don’t Cry Wolf and enlisted the expertise of pelvic floor physiotherapist Marta Downer to translate the data and science into relatable sound patterns representing pelvic floor rhythms and contractions. They partnered with musician and new mother Jazz Morley, along with a sound production team, Futz Butler, to bring this innovative playlist to fruition while ensuring it remained scientifically grounded.

Let Fanny Fly

Elvie

WHAT WERE WE AIMING FOR? It's time to address a sensitive topic: incontinence. Yes, you read that right; this isn’t a mistake. Elvie tasked us with raising awareness about incontinence, which impacts one in three women and up to 80% of new and expectant mothers, while also creating a memorable moment for Elvie’s pelvic floor trainer. The challenge is that few people are eager to discuss issues related to wetting themselves. Therefore, we needed a clever and slightly cheeky approach to initiate conversation, challenge stigmas, and promote the message that women should seek help. WHAT DID WE DO? Incontinence affects one in three women, reducing their quality of life significantly. However, our research revealed that a staggering 72% of women don’t pursue treatment, primarily due to embarrassment. It's widely understood that humor can effectively address taboos. Consequently, we decided to head to the Edinburgh Fringe and promote awareness under the banner of ‘Pissing Yourself Laughing’. Our campaign included an informative pop-up event called the Pissing Booth and a giant 19-foot blimp named Fanny. Unfortunately, just as we were ready to launch, the Edinburgh Fringe unexpectedly canceled our pop-up, deeming it "unsuitable," and denied our blimp permission to fly over the City Centre. With less than ten days to go, we found ourselves without a venue for our... Fanny. This was no joke. WHAT OCCURRED NEXT? We refused to back down. Instead, we called out the Fringe for being too timid to permit our campaign. Pivoting from our original strategy, we secured a sheep farm 30 minutes outside Edinburgh. We inflated Fanny and reached out to the Council and Fringe Festival, urging them to #LetFannyFly before the helium ran out. The campaign launched with the hashtag #LetFannyFly. We produced a video, images, and a news article, encouraging influencers to amplify our message. We also engaged the public through our Change.org petition. Despite heavy rain and a bit of sheep dung, Fanny became a sensation. Within just three days, the campaign amassed 220 media mentions, including coverage from The Sun, The Metro, The Times, and Bustle, reaching 8.4 million people on social media. On launch day alone, traffic to Elvie’s website increased by 35%, and our petition garnered 4,500 signatures. Now you might be curious about Fanny’s fate. Despite popular backing, the Fringe still wouldn’t allow her to fly, though she remains ready for her airborne debut. So if you're interested in adopting Fanny, just let us know. WHAT DID WE DISCOVER? People rally behind an underdog. Where there’s a determination, there’s a solution. When it comes to addressing taboos in women’s health, individuals are open to discussion if prompted by a worthy cause.