How TrapTap Sold $1M in Just 9 Months!
What was the objective? TrapTap made a significant entrance into the car safety industry with an innovative concept. Starting with no established market presence, no funding, and just a sketch on a napkin, their aim was to connect with a broad audience without incurring high costs for advertising. We required a standout campaign to elevate their brand. Achievements included: $600K in sales within 30 days, 2 million website visits, and $60K generated from a single media appearance, with 130 online publications featuring them.
In summary, TrapTap transforms the car safety sector with its stylish and user-friendly wireless device that improves driver awareness and safety. This cutting-edge IoT device provides immediate, color-coded notifications for speed traps, red light cameras, and school zones. "This isn't your usual PR firm; they're creative innovators who excel at pushing limits and breaking conventions. They took our brand and reshaped it into something exciting, unpredictable, and utterly captivating."
Solution: TrapTap revolutionized the media approach with a strategy derived from our playbook, thoroughly exploring the media landscape to identify editors who would resonate with their brand. Our approach involved a media outreach campaign that provided product samples to select outlets and influencers. This led to a robust media presence and community interaction, culminating in a highly successful Kickstarter campaign. We leveraged earlier substantial media mentions to connect with even larger publications.
Results: TrapTap expanded to 20 countries and achieved an impressive $600K from their Kickstarter campaign. In just nine months, they generated $1M in sales, were featured on Dragons' Den, and landed a significant placement in BestBuy. Our efforts resulted in 50K daily visits to their website due to media exposure. We contacted 3,453 editors, journalists, and TV producers, achieving an 80% email open rate and a 20% reply rate. Additionally, we generated 200 positive leads and secured more than 150 media placements, including features in CNET, TechCrunch, The Discovery Channel, Popular Mechanics, Uncrate, and TV shows like Dragons' Den.