Domino Effect AI, based in London, is a founder-led consultancy specializing in AI transformation for SMEs and growing businesses. Unlike traditional providers, they do not sell software or build AI models. Instead, they embed directly within clients' teams to observe and revamp workflows around AI on live projects, fostering new habits and decision frameworks that teams retain independently. Their core philosophy is that AI should be treated as a skill rather than a static tool, ensuring adaptability as technologies evolve. Offering services like data source audits, workflow redesign, AI thinking workshops, bespoke toolkits, and extended embedded collaborations, they prioritize lasting, skill-based change. Serving clients across Greater London and remotely worldwide, Domino Effect AI focuses exclusively on empowering teams for sustainable AI adoption without ongoing dependencies.