DLG (Digital Luxury Group)

For DLG (Digital Luxury Group)

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Overview

50 - 249

Employees

2011

Year Founded

ABOUT DLG (DIGITAL LUXURY GROUP)

LEADING DIGITAL MARKETING AGENCY FOR LUXURY BRANDS

WE DEVELOP EFFECTIVE DIGITAL INITIATIVES GROUNDED IN CONSUMER INSIGHTS. We take pride in serving as the digital partner for many of the world's most renowned luxury and premium brands. Our approach includes omnichannel strategies and services tailored to distinctive consumer insights. Our programs are focused on delivering results and achieving significant, quantifiable outcomes. With a presence in both Western and Chinese markets, we possess a unique understanding of the specific behaviors of luxury customers both internationally and locally, allowing us to consistently provide top-tier digital solutions to our clients.

Languages Spoken

EnglishFrenchGermanItalianRomansh

HIGHLIGHTS

50 - 249

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

7% Search Engine Optimization (SEO)

8% Digital Strategy

7% Content Marketing Strategy

3% Marketing Funnel Development

2% Pay Per Click

5% Social Media Marketing

2% Performance Marketing

33% Media Planning & Budget Allocation

Portfolio

ACTIVATING CONSUMERS IN THE DIGITAL SPHERE

Unknown

The Challenge: It is widely recognized that successful localization is critical for a brand’s achievement in international markets. This involves not only adapting to local tastes and cultural nuances but also aligning with the local holiday schedule, which is equally significant. The DLG Contribution: DLG assisted the Austrian brand Swarovski in developing its annual campaign strategy. Rather than exclusively following the European promotional calendar, Swarovski’s campaigns in China incorporated a blend of international and local holidays, including Mother’s Day and Chinese Valentine's Day. To strengthen brand loyalty using its CRM platform on WeChat, DLG also established a loyalty program for Swarovski in 2017, integrated within its WeChat account. This initiative aimed to foster repeat purchases from the existing customer base. Named Be Swarovski, the loyalty program offered clients exclusive benefits and services. It featured a tiered membership system that provided additional perks as clients moved up the tiers. The key performance indicators for recruitment and engagement in the loyalty program were achieved within three months of its launch.

INCREASING ONLINE VISIBILITY AND ENGAGEMENT

Unknown

The Challenge: LVMH's TAG Heuer brand is recognized as a leader in digital innovation within the watch industry. TAG Heuer was among the first to embrace e-commerce, launching its online boutique in 2013, ahead of many competitors, and it introduced its first smartwatch, the TAG Heuer Connected, two years later. Committed to continual innovation, TAG Heuer operates websites in ten languages and offers a unique customer experience through personalized services and special ways to engage with the brand. The DLG Contribution: DLG has partnered with TAG Heuer since 2007, developing a customized SEO strategy focused on technical improvements, content enhancement, and backlinking. They implemented 200 digital marketing and 150 SEO live dashboards, boosting the brand's visibility on search engines worldwide. DLG supplied the brand with data-driven insights that improved its digital presence and fostered direct connections with customers.