
Distilled Strategy
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Overview
$25,000+
Min Project Size
10 - 49
Employees
2018
Year Founded
ABOUT DISTILLED STRATEGY
Distill the Complex with Product Design
Distilled Strategy is a strategic design services partner dedicated to aiding B2B SaaS, healthcare, fintech, logistics, and energy companies. We have assisted funded startups and mid-market firms in securing over $170 million in funding and realizing returns on investment through exceptional product design. We excel at streamlining complex and challenging user experiences and workflows. Product and marketing leaders, as well as founders, turn to us for our services. Our clients include prominent mid-market companies such as APEX Fintech and Brightwell Payments, as well as large enterprises like Elevance Health, Fiserv, and Home Depot. We also support B2B startups within incubators and venture studios including Y Combinator, Fractal Software, and Techstars. Our unique advantage lies in our straightforward, startup-oriented approach, which has enabled mid-market companies and startups to raise and convert over $170 million in capital.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$25,000+
Min Project Size
10 - 49
Employees
2018
Year Founded
Services
Focus
Industries
Clients
Services Provided+3 Services
35% Mobile App Development (iOS & Android)
50% Custom Web Application Development
15% SaaS Product Development
35% Product UX Strategy
15% Mobile App UI Design
15% Web App UI Design
20% UX Research & Usability Testing
15% Wireframing & Prototyping
About the Team
OUR STORY
Some clients faced initial minor challenges regarding expectations and communication, but these were resolved swiftly, indicating room for enhancement in the initial client onboarding process. The company is recognized for producing high-quality deliverables, such as refined UI designs, SEO-friendly websites, and impactful marketing materials. Clients appreciated the creativity and quality of the solutions offered. The company's efforts resulted in significant positive impacts for clients, including increased sales, successful fundraising, and faster development times, showcasing the effectiveness of their strategies. The team was praised for excellent communication, consistently exceeding client expectations, which was a recurring positive note in client reviews. Distilled Strategy's focus on improving user experience proved successful, leading to higher conversion rates and increased client satisfaction, with their research and design processes favorably received. Clients valued the upbeat attitude and cultural alignment of Distilled Strategy, which played a crucial role in their decision to collaborate with them.
**BACKGROUND**
Please describe your company and position.
I serve as the Executive at Sentry IT.
**Describe what your company does in a single sentence.**
Sentry IT is an IT consultancy that helps clients with cybersecurity and maintaining essential IT infrastructure.
**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire Distilled Strategy to accomplish?
1. Audit our website
2. Rebuild the website on Webflow
3. Provide design and marketing support for new initiatives
**SOLUTION**
How did you find Distilled Strategy?
Through a referral.
**Why did you select Distilled Strategy over others?**
They had high ratings, were geographically convenient, aligned with our culture, and shared similar values.
**How many teammates from Distilled Strategy were assigned to this project?**
Between 2 to 5 employees.
**Describe the scope of work in detail. Please include a summary of key deliverables.**
Conducted a website audit to identify optimization and redevelopment needs for enhanced performance and conversion, developed a user-friendly content management system, and designed marketing materials for events.
**RESULTS & FEEDBACK**
What measurable outcomes demonstrate progress or success?
Distilled Strategy created an improved website that loaded faster, was SEO-optimized, and managed AI inquiries more effectively, resulting in increased opportunities for conversations as the updated user experience facilitated easier appointment bookings.
**Describe their project management. Did they deliver items on time? How did they respond to your needs?**
They utilized sprint-based project management through Monday.com, with a dedicated project manager and direct communication with the web developer. The CEO was actively involved in discussing strategy as needed.
**What was your primary form of communication with Distilled Strategy?**
Virtual meetings, emails, or messaging apps.
**What impressed you most about this company?**
Their consistent ability to meet deadlines and provide insightful analyses and strategic recommendations beyond their primary tasks. They adapted well to our needs and produced impressive work quality.
**Are there areas for improvement?**
There were some initial minor misalignments in expectations regarding what I needed to supply but those were quickly addressed.
**BACKGROUND**
Please describe your company and position.
I am the CEO of Bambi Health, Inc.
**Describe what your company does in a single sentence.**
We develop dispatch software for non-emergency medical transportation businesses.
**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire Distilled Strategy to accomplish?
To design our software.
**SOLUTION**
How did you find Distilled Strategy?
Through a referral.
**Why did you select Distilled Strategy over others?**
For their excellent ratings, cultural fit, good value for cost, referral, and alignment with our values.
**How many teammates from Distilled Strategy were assigned to this project?**
2-5 employees.
**Describe the scope of work in detail. Please include a summary of key deliverables.**
Conducted user research through interviews, assisted in creating user experience flows, developed wireframes for the software product, designed a polished UI, and created a clickable prototype.
**RESULTS & FEEDBACK**
What measurable outcomes demonstrate progress or success?
They effectively identified product requirements from advisors and potential customers, creating an engaging user experience and developing detailed wireframes that excited potential customers.
**Describe their project management. Did they deliver items on time? How did they respond to your needs?**
Their project management was exceptional, keeping track of tasks efficiently, with strong communication. They delivered promptly and exceeded expectations, addressing all our needs diligently.
**What was your primary form of communication with Distilled Strategy?**
Virtual meetings, emails, or messaging apps.
**What impressed you most about this company?**
Their promptness in communications and consistently positive attitude, which made collaboration enjoyable. The quality of their work was outstanding, and I plan to continue engaging them for future design projects.
**Are there areas for improvement?**
None. Distilled Strategy is outstanding!
**BACKGROUND**
Please describe your company and position.
I am the CEO and Co-Founder of Pario Health.
**Describe what your company does in a single sentence.**
We create software for OB/GYN and midwifery practices.
**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire Distilled Strategy to accomplish?
To create and support the launch of our MVP, establish our brand, and provide sales assistance as needed.
**SOLUTION**
How did you find Distilled Strategy?
Referral and other sources.
**Why did you select Distilled Strategy over others?**
For their good cost-value ratio and referral connection.
**How many teammates from Distilled Strategy were assigned to this project?**
2-5 employees.
**Describe the scope of work in detail. Please include a summary of key deliverables.**
Design the MVP and clickable prototypes, develop our website, and provide branding and sales collateral support (sales deck, pitch deck, conference materials).
**RESULTS & FEEDBACK**
What measurable outcomes demonstrate progress or success?
Increased sales, successful fundraising, and reduced development time.
**Describe their project management. Did they deliver items on time? How did they respond to your needs?**
They provided a designer and project manager, and a strategist was accessible when necessary for product or sales support.
**What was your primary form of communication with Distilled Strategy?**
Virtual meetings, emails, or messaging apps.
**What impressed you most about this company?**
They were highly adaptable to our needs and work styles, offering creative solutions and timely execution.
**Are there areas for improvement?**
Not really.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+


