Discovery Kitchen

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

ABOUT DISCOVERY KITCHEN

DTC growth agency, focussed on profitability

At Discovery Kitchen, we stand out from traditional DTC growth agencies. We believe that achieving eCommerce growth requires a harmonious blend of efficiency and scalability. That's why we collaborate with founders who aim to optimize profitability while maintaining streamlined operations. Instead of simply pushing trendy growth strategies or heavily relying on advertisements, we tailor a growth strategy that aligns with the business's current stage, available resources, and objectives. Our expertise lies in supporting 7-figure brands through insightful experiments that integrate sales analytics, automation, messaging, and user experience improvements. Here’s why DTC founders enjoy partnering with us: 1) Rapid Initiation: We make the most of our time by beginning our work within days, analyzing your data to identify quick wins that can significantly impact your business. 2) Customized Analysis: We concentrate on pinpointing the growth drivers that will yield the greatest results, whether that's optimizing your payment process or enhancing your retention strategy. 3) Founder Growth Dashboard: We provide a tailored dashboard that enables founders to identify problems, monitor key metrics, and confidently strategize for growth.

LANGUAGES SPOKEN

EnglishFrench

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided+5 Services

30% Conversion Rate Optimization (CRO)

30% Ecommerce Marketing

10% Social Media Marketing

5% Video Marketing Strategy

20% Demand Generation Marketing

5% Other Digital Marketing

40% Google Ads Management

10% Amazon Advertising Management

About the Team

OUR STORY

Discovery Kitchen, founded in 2023 and based in Coquitlam, specializes in supporting 6 and 7-figure, founder-led brands aiming for sustainable, profitable growth. Unlike typical agencies that focus on ROAS and ad spend often leading to inflated budgets and complex reports, Discovery Kitchen emphasizes a fast, efficient approach. They prioritize rapid execution, launching campaigns within days without unnecessary onboarding, combined with growth sprints involving rapid creative testing and performance marketing to scale revenue responsibly. The company also provides a Founder’s Growth Tracker, a streamlined dashboard that highlights essential metrics, ensuring clients understand their performance and expenditure clearly. Serving as trusted partners, Discovery Kitchen empowers challenger brands to achieve lasting growth without exhausting resources.

Portfolio

172% increase in Monthly Revenue in 3 months

OneMile

**Overview** OneMile is a clothing brand dedicated to providing high-quality apparel at an affordable price. With more than 35 years of experience in manufacturing for several well-known luxury brands, they entered the direct-to-consumer (D2C) market in 2022 to create their own brand and leverage their expertise for consumers directly. **Challenges** Despite their extensive background in garment production, OneMile encountered a number of challenges during the launch of their D2C brand: **Approach** To tackle these challenges, we devised a thorough strategy aimed at optimizing their digital marketing and improving brand positioning: **Data-Driven Marketing Strategy**: We performed a detailed analysis of OneMile's current campaigns to spot inefficiencies and areas for enhancement. This included refining audience targeting, revising ad creatives, and optimizing bidding strategies to lower customer acquisition costs (CAC) and boost return on ad spend (ROAS). **Brand Positioning and Messaging**: We collaborated with OneMile to clarify their brand identity, highlighting the quality and value of their products. This repositioning was intended to set OneMile apart from both high-end brands and budget competitors, thereby making their unique value proposition more apparent to potential customers. **Optimizing Conversion Pathways**: By examining the customer journey, we pinpointed bottlenecks in the buying process. Enhancements to the website's user experience, the checkout process, and product pages helped to improve conversion rates, ultimately leading to increased overall revenue. **Performance Monitoring and Iteration**: Ongoing performance evaluations and iterative changes were crucial to our strategy. We continuously tracked campaign effectiveness, allowing for timely adjustments to keep the strategies aligned with overall business objectives. **Results**

Helped a Perfume Brand 3X the Revenue in 3 Months

Boond Fragrances

**Brand Overview:** Boond is a fragrance brand created by two siblings during the COVID-19 lockdown. Upon returning to their hometown, they were inspired by the unique beauty and rich tradition of Indian perfume-making. **Initial Challenges:** Despite having a strong product and brand narrative, Boond faced difficulties in the online marketplace, including: - Stagnant monthly revenue - Ineffectual customer acquisition strategies - Low Return on Ad Spend (ROAS) **Problem Identification:** **Target Audience Analysis:** An in-depth analysis uncovered significant marketing gaps: - **Undefined Target Audience:** The brand was targeting a wide range of men and women across India without specificity. - **Ineffective Targeting Strategy:** Key audience segments were overlooked. - **Limited Creative Approach:** The ad content was repetitive and did not resonate with target customers' emotions. **Comprehensive Solution:** **Deep Customer Insights:** Through extensive research, we pinpointed the primary customer segment: - **Demographic:** Women aged 30-55 - **Geographic Focus:** Tier 1 and Tier 2 cities in India **Strategic Marketing Improvements:** - **Creative Strategy Refinement:** - Developed a varied collection of creative materials - Designed targeted ad campaigns that connect with specific audience groups - Created emotionally engaging stories to enhance interaction - **Product Focus Optimization:** - Established that 70% of sales originated from one product category - Adjusted advertising spend to focus on successful products - **Sophisticated Campaign Structuring:** - Utilized targeting based on customer awareness levels - Initiated tailored campaigns with unique creative strategies - Employed a cost cap strategy to sustain ROAS and Customer Acquisition Cost (CAC) - **Multichannel Retention Marketing:** - Shifted from a sole focus on acquisition - Developed personalized retention strategies - Used customer data for targeted campaigns via email and WhatsApp marketing **Results:** - Revenue tripled in three months - Marketing Efficiency Ratio (MER) doubled - Consistent ROAS of 3.5 maintained throughout the campaign.

Helped Jewelry Brand grew revenue by 5X in 3 Month

Varniya

Brand Overview: A longstanding diamond jewellery brand is branching into the contemporary market for lab-grown diamonds, aiming to make high-quality jewellery more accessible to a wider audience. With over a hundred years of expertise in diamonds, the brand intended to transform the online jewellery landscape. Initial Market Challenges: Despite its extensive industry knowledge, the brand encountered major obstacles in digital marketing. Strategic Approach: 1. Targeted Audience Identification: We created detailed Ideal Customer Personas (ICPs) through strategic segmentation. 2. Focused Keyword and Campaign Enhancement: We diagnosed areas for improvement and implemented advanced copywriting techniques. 3. Integrated Marketing Approach: We acknowledged the intricate purchasing process associated with high-value jewellery. 4. Emotionally Resonant Creative Strategy: This included aspects of (a) lifestyle aspirations, (b) emotional importance, and (c) product quality. Results: - 🚀 Revenue Increased by 487% in 3 Months - 💰 Cost per Lead Decreased by 61% - 📈 Total Leads Increased by 156%

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Discovery Kitchen delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Conversion Rate Optimization (CRO)

Ecommerce Marketing

Social Media Marketing

Video Marketing Strategy

Demand Generation Marketing

Other Digital Marketing

Google Ads Management

Amazon Advertising Management

YouTube Advertising

Retargeting & Remarketing Campaigns

Meta Ads Management (Facebook & Instagram)

Product UX Strategy

UX Research & Usability Testing

Locations

Headquarters

2968 Glen Drive

Coquitlam, British Columbia, Canada V3B 0C4

+12365146515

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