Direct listings on NASDAQ and NYSE have become a compelling alternative to traditional initial public offerings (IPOs) as the financial environment evolves. A straightforward public listing presents several attractive advantages for the company. We believe this approach could enhance the company’s growth potential while offering various benefits to shareholders and stakeholders. The conventional IPO process typically results in significant underpricing, with companies from 1980 to 2020 averaging a 20% underpricing and leaving around $200 billion unearned. In 2020, the situation was even more pronounced, with an average underpricing of 48% and $30 billion left on the table. By successfully navigating the NASDAQ direct listing process and meeting the applicable requirements, the company can establish a fair market price for its shares instead of relying on valuations determined by investment banks and underwriters.