Direct Online Marketing

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2006

Year Founded

ABOUT DIRECT ONLINE MARKETING

Top 3% Premier Google Partner Agency

At DOM, our goal extends beyond merely increasing your traffic; we aim to enhance your overall profitability. With customized digital marketing strategies and flexible month-to-month agreements, we collaborate with clients to foster growth and create opportunities, a practice we've mastered over 17 years. Why do 85% of our clients remain with us? It's not about binding contracts or obligations, but rather a relationship founded on trust and complete transparency. We are firm believers in the transformative power of digital marketing for businesses. Our methods are individualized, acknowledging that each business is unique. We listen to our clients, adjust our strategies accordingly, and concentrate on what will lead to their success. Each campaign and strategy we design begins with the understanding that behind every click and interaction lies a real person. We cherish these interactions as they present opportunities to connect and effect meaningful change. This philosophy likely contributes to our clients' loyalty year after year. As one of the top 3% of Google Premier Partners, we enjoy access to exclusive tools and insights that provide our clients with a competitive edge. We deliver strategic account planning, engage in beta opportunities, and conduct industry trend analyses to keep your business ahead. Our expertise goes beyond mere campaign management; we focus on building partnerships based on trust, transparency, and open communication. We provide weekly updates, engaging with clients to review results and outline next steps, ensuring we maintain momentum towards achieving and surpassing business objectives. Driven by data, our team is dedicated to targeting the goals set by our clients. Our unique best practices, known as The DOM Difference, guarantee top-tier digital marketing solutions. We value impressions because we value people. Every client and customer is approached with integrity, transparency, and respect.

Tech Stack

WordPressMagentoShopify

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided+8 Services

4% Content Marketing Strategy

4% Conversion Rate Optimization (CRO)

10% Search Engine Optimization (SEO)

3% Demand Generation Marketing

5% Performance Marketing

5% Pay Per Click

2% Social Media Marketing

2% Email Marketing & Automation

About the Team

OUR STORY

Since 2006, Direct Online Marketing (DOM) has distinguished itself as a data-driven, full-service digital marketing agency committed to client success through transparent, disciplined strategies and exceptional communication. Based in the Greater Pittsburgh area with offices in Wheeling and Chicago, DOM boasts an expert team led by President Justin Seibert, recognized among the top PPC professionals. Accredited by Google, Microsoft, and Semrush, the agency supports diverse industries globally, helping clients access over 150 international markets. Their unique culture, highlighted by a "no jerks" policy and the symbolic "good onion," embodies kindness and continuous learning. DOM employs proven frameworks and a collaborative EOS system to deliver tailored growth strategies, emphasizing clarity, accountability, and results that align with each client's specific goals.

Portfolio

Big Data SaaS

Infoworks

An innovative big data automation platform recognized organic search as a strategy to enhance its brand and generate new leads. After conducting an initial SEO audit, DOM found that while their timeless blog content was popular on LinkedIn, it wasn't driving sufficient traffic from search engines. To address this, DOM devised a strategy to optimize these valuable blog posts for both search engines and readers. As a result, this big data SaaS experienced a 367% increase in organic search traffic to its blog over the course of a year.

National Repair Firm

Unknown

A prominent hydraulic repair firm was an early user of digital advertising, managing its own Google campaigns since 2001. As the company expanded, its ability to effectively manage its PPC campaigns became constrained, limiting its online growth. The firm then sought assistance from DOM. Once the new strategy was implemented, efforts focused on experimenting with innovative bidding strategies and customizing retargeting ads for enhanced user personalization to boost relevance. Moreover, DOM's status as a Top 200 Premier Google Partner allowed them to test exclusive beta features unavailable to competitors. In a year-over-year analysis, DOM achieved a 52% increase in conversions and a 17.5% reduction in cost-per-conversion.

30+ Best Month Ever's

Alsana

Without insight into their campaign performance, this group of prominent recovery clinics realized they lacked the resources, expertise, and bandwidth needed to resolve their digital advertising challenges. Rather than attempting to address these issues independently, they chose to collaborate with an agency capable of assisting them. We began by streamlining the backend of their existing accounts to alleviate problems impacting the effectiveness of their marketing campaigns for treatment centers. Next, we devised a tailored strategy to identify the best approach and outline what DOM would provide throughout the campaign. Our positive outcomes were driven by focusing on three essential elements in addition to the fundamental digital advertising services offered to all our clients. Their campaign growth commenced within two months and continued into the next quarter, showing signs of further growth at the time of this case study's publication. Once their Google campaigns began yielding consistent, scalable results each month, they expanded their campaigns to incorporate social media advertising on platforms such as Facebook, Instagram, LinkedIn, and YouTube. This phase of expansion, achieved through a combined strategy formulated by their marketing leaders and our campaign strategists, marked the beginning of a truly data-driven approach to marketing. As their treatment center marketing campaigns experienced monthly growth, this center felt empowered to double their monthly advertising budget during the campaign. Even with the increased expenditure, DOM significantly boosted leads and conversions, achieving a 1000% improvement in conversion rates, a 713% increase in leads, and tripling the number of admissions.

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