Jakarta Aquarium & Safari Website
Jakarta Aquarium & Safari
Jakarta Aquarium and Safari (JAQS) is Indonesia's largest indoor zoo, showcasing over 3,500 animal species across nearly one hectare. The zoo features two levels and twelve zones, including both an aquatic habitat and a newly added safari habitat. Previously, their website presented all information in a one-page format with a dark blue theme to represent the aquarium area. However, with the introduction of the safari section and a new logo, the JAQS team aims to redesign their website. The redesign is intended to enhance visitor engagement by providing more detailed information about the Jakarta Aquarium and Safari, ultimately boosting the conversion rates. An easy-to-update website is crucial for them, as operational hours and availability frequently change due to COVID-related restrictions. Additionally, they want to attract their primary visitor demographics—families with young children, groups of friends, and couples—with a bright and vibrant website design. In response to JAQS’s objectives and concerns, we conducted several user interviews to gather feedback on their current site. From these interviews and subsequent brainstorming sessions, we developed a variety of suggestions and ideas to meet their goals. We proposed breaking the previous one-page layout into multiple web pages to provide a more detailed exploration of the unique experiences at JAQS. We also set up a dedicated page for ticket information and promotions, allowing customers to purchase tickets confidently online. Our design team selected a lively color palette of blue and orange to highlight both the aquatic and safari habitats. Finally, we rebuilt the website using WordPress, which includes a user-friendly content management system for the team to regularly update site information.