Digitella Marketing

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT DIGITELLA MARKETING

Levelling up NZ SaaS and eCommerce businesses

By fostering open communication, maintaining transparency, and sharing common objectives, we aim to deeply engage with your business. We reject the notion of simply being service providers; instead, we’re dedicated to collaborating on your digital strategy and execution. Digitella is your close-knit agency partner for SaaS and eCommerce digital marketing solutions, driven by a passion for enhancing business growth through PPC advertising, social media, and web analytics. Our goal is to exceed your expectations. Proudly New Zealand-based.

LANGUAGES SPOKEN

EnglishMaori

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Search Engine Optimization (SEO)

15% Email Marketing & Automation

30% Social Media Marketing

25% Digital Strategy

10% Other Digital Marketing

50% Google Ads Management

40% Meta Ads Management (Facebook & Instagram)

10% YouTube Advertising

About the Team

OUR STORY

At Digitella, we are passionate about driving rapid and sustainable growth for Ecommerce and SaaS businesses through expert digital marketing. Our logo, inspired by the intelligent and adaptable Kea bird nestled within Māori Koru designs, symbolizes our commitment to innovative and tailored solutions in an ever-evolving digital landscape. Embracing the spirit of "Mahi" or work, we dedicate ourselves to delivering outstanding results without hesitation. Beyond execution, we prioritize educating our clients, ensuring transparency and understanding throughout the marketing journey. As a full-service digital partner, we offer ongoing advice, feedback, and consultation, focusing on measurable value and clear return on investment. Partner with us to elevate your business in the digital realm.

Portfolio

Exhibiting Digital Success With Curio - B2b SaaS

Curio Publisher

Elevating Curio's Online SaaS Growth through PPC Advertising and SEO * +247% Increase in Monthly Signups * +58% Growth in Non-Brand Organic Traffic * +327% Rise in Total Web Traffic Curio operates within a specialized niche in the museum exhibition space. By adopting a cross-channel approach, we were able to quickly assess and compare the effectiveness of different marketing channels. **Analytics** Understanding user origins and behaviors on the site is crucial for any successful digital campaign. By tracking essential conversion actions (like trials, sign-ups, and contacts), we could feed this vital information into advertising platforms, enabling us to enhance campaigns using data-driven insights. **Google Ads** We targeted a worldwide audience with focused campaigns tailored to the specific use-case of Curio's products. This customization allowed us to adjust each user’s experience through targeted language and messaging, enhancing their journey on the website. Google Ads have now become their main source of paid conversions, consistently yielding qualified trials that move into the sales funnel. **Search Engine Optimization (SEO)** To facilitate Curio’s global expansion, we crafted an SEO strategy that positions them effectively for capturing worldwide traffic from their .com domain, while also laying the groundwork for future localization with country-code domains. Our strategy comprised detailed keyword research, content suggestions, and various on-page SEO techniques. Additionally, we initiated a backlink generation campaign that will strengthen Curio's long-term domain authority. The outcome? Curio is now ranking on the first page for numerous target keywords, and their international traffic continues to grow monthly. Notably, specific account sign-ups can be traced back to new countries we’ve focused on, which is very promising. For the complete case study, visit: https://www.digitella.nz/case-studies/curio-publisher/

Igniting The Inside's Digital Growth - eCommerce

The Inside

Fueling Revenue Growth for The Inside with PPC and SEO Strategies +24% Non-brand Organic Traffic +66% Organic Revenue +204% Total Revenue The Inside is New Zealand's premier online wallpaper store, established in 2009, offering an extensive range of quality wallpaper, wall murals, and home decor. They provide everyday Kiwis access to designer aesthetics at significantly reduced prices compared to typical market rates. Digitella implemented ethical eCommerce SEO methods, allowing us to enhance The Inside's website while focusing on attracting customers to the most relevant product and category pages, leading to improved search engine rankings. **Keyword Optimization** By analyzing search trends and consumer demand, we identified high-converting product categories and keywords to inform our search campaigns. Digitella utilized these insights to suggest improvements for organic and on-page content, creating well-optimized category and product pages. **Indexation** We organized the site logically and ensured it was set up correctly for indexation across all key product pages. This increase in indexed pages enabled The Inside to rank for and attract traffic from a variety of product-related queries. **Image SEO** We also incorporated image SEO into the digital strategy. Optimizing images boosts SEO by enhancing user engagement, website accessibility, and increasing the volume of traffic from image-based searches. We ensured that all images throughout The Inside’s website were optimized for online visibility. **The Outcome** These strategic enhancements, combined with additional advertising tactics, led to greater efficiencies across the entire site and resulted in a remarkable 204% increase in revenue. For the complete case study, click here: https://www.digitella.nz/case-studies/the-inside/

Wellington Surf Lessons: Social Ads with 38xROAS

Wellington Surf Lessons

There was a 160% month-over-month increase in lessons and programs sold, accompanied by a 36% decrease in the average cost per acquisition (CPA), and a remarkable 210% rise in transaction value (sales), culminating in an additional 83% return on ad spend (ROAS) boost, resulting in an impressive average of 38X return on investment. Welly Surf Lessons initially sought assistance for some one-off campaigns to gauge potential effectiveness. A crucial first step in any successful campaign is establishing a strong tracking and analytics system, which they previously lacked. We started by implementing tracking tools to gain insights into key online actions, including bookings, and better understand the channels driving user engagement and performance. This involved setting up Google Analytics 4 (GA4) and integrating the Facebook Tracking Pixel to connect bookings back to our campaigns. With these measurement tools in place, we advanced to the next phase of our project. **Social Advertising**: The first set of ads launched as an Engagement campaign, allowing Facebook to maximize exposure to potential audiences while generating brand awareness and warming them up. After two weeks, this campaign reached over 20,000 people and garnered more than 1,500 engagements. It was clear we needed to move on to a second phase, focusing messaging more on booking classes and programs. The results were astounding! In the final two weeks of 2022, after we shifted our strategy, Wellington Surf sold over 100 lessons and programs, with an average ROAS exceeding 20. By leveraging our insights and building a robust set of ongoing ads, we kicked off January with strong momentum. Our retargeting, lookalike, and interest-based audiences continued to deliver impressive results that surpassed our client's expectations, yielding fantastic returns.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

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"Digitella Marketing delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Select a service

Search Engine Optimization (SEO)

Email Marketing & Automation

Social Media Marketing

Digital Strategy

Other Digital Marketing

Google Ads Management

Meta Ads Management (Facebook & Instagram)

YouTube Advertising

Industry Recognitions

Chamber of Commerce Article

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Victoria University Of Wellington Article

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Locations

Headquarters

24 Southampton Road

Wellington, Greater Wellington, New Zealand 6022

+64278223293

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