With over 15 years of LinkedIn expertise, Samuel Leite's approach empowers B2B companies to effectively connect, influence, and sell. Acknowledging the diverse followers a brand accumulates—including former employees, curious candidates, suppliers, journalists, and competitors—he emphasizes the importance of providing clear, consistent signals to the platform's algorithm about the current target audience. This involves precisely defining the ideal customer profile based on roles, sectors, company size, and content interaction to guide meaningful engagement. Strategic tactics attract the right followers organically, while careful algorithm calibration through relevant interactions enhances visibility. Additionally, practical training equips marketing, communication, and sales teams to sustain this focus, leveraging their presence to support prospecting and relationship-building efforts.