Digital Street AU

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Overview

$1,000+

Min Project Size

2 - 9

Employees

2019

Year Founded

ABOUT DIGITAL STREET AU

eCommerce giants

Digital Street AU assists eCommerce brands in the fashion, beauty, and lifestyle sectors to achieve 7 to 8 figure monthly profits through paid advertising.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Ecommerce Marketing

10% Email Marketing & Automation

20% Social Media Marketing

10% Digital Strategy

10% Content Marketing Strategy

10% Conversion Rate Optimization (CRO)

Portfolio

12X increase in revenue in 4 monthsI

Divine Goddess

**How Our Rapid Scaling and Customer Retention Framework Boosted This Apparel Brand’s Revenue** **Summary** **GOALS** - Shift consumer attitudes towards rental clothing - Raise the average order value - Implement a multi-platform strategy **CHALLENGES** - Impact of the iOS14 update on Facebook ad revenue - Primarily in-store purchases by local tourists **RESULTS** 1. Revenue soared from $20K to $250K in just four months 2. Traffic revenue increased by 235% Divine Goddess, a yoga wear brand located in Byron Bay, Australia, operates in a heavily competitive market. While they have a well-known brick-and-mortar store, their online sales were underwhelming, despite a strong local following. Leveraging our expertise in scaling brands to achieve profitable monthly revenues of $100K, we implemented a five-step strategy: i) **Developing the Ideal Customer Persona**: Utilizing our 'Audience Architect' Framework, we conducted research to establish an ideal customer persona that reflects their goals, desires, and challenges. ii) **Creating Engaging Creatives**: We established a repository of compelling creatives, with a significant focus on creative testing as part of our strategy. iii) **Implementing a Multi-Channel Strategy**: To address the challenges posed by the iOS14 update, we incorporated the Google Ads platform, using Google Shopping ads to reach the right customers effectively. iv) **Refining Email Sequences**: We introduced and optimized email marketing sequences. v) **Enhancing Order Value**: Strategies for upselling and cross-selling were introduced to elevate the average order value. **THE RESULT** - Sales surged 12X, from $20K to $250K in under four months. - Achieved an 8X return on ad spend (ROAS) from Google Ads. - Attained a 12X ROAS from Facebook Ads. - Generated $60,000 through email marketing. Through a strategic blend of Facebook and Google Ads, along with email marketing, we successfully assisted our client in reaching their sales and revenue objectives. Our all-encompassing marketing approach, coupled with diligent monitoring and optimization, led to a 12X sales increase.

29% Revenue Increase. 235% More Traffic

Her Wardrobe

**How Our Rapid Customer Acquisition and Retention Strategy Boosted Revenue by 29% and Traffic by 235% for Her Wardrobe** **Objectives, Challenges, and Outcomes** - Shift consumer perceptions about rental clothing - Increase average order value - Establish a multi-platform marketing strategy - Address concerns regarding the hygiene and sizing of rental designer wear, especially for last-minute orders - Achieve profitability despite upfront costs related to dry cleaning, shipping, and potential damage to outfits - Operate within a limited budget for a comprehensive multi-platform approach **Results:** - 4X Return on Ad Spend - 235% Increase in Traffic - 29% Growth in Revenue Her Wardrobe, an online rental service for women's designer clothing based in Melbourne, Australia, faced its most significant challenge: attracting a younger demographic (ages 18-34) who are familiar with luxury brands like Gucci and Prada. Additionally, it aimed to debunk misconceptions about renting, especially regarding hygiene and sizing, particularly for urgent purchases. Drawing on our expertise in scaling brands to achieve profitable monthly revenues of $100K, we implemented a five-step strategy: 1. **Develop an Ideal Customer Persona:** Using our ‘Audience Architect’ framework, we conducted thorough research to define an ideal customer persona, focusing on their aspirations, desires, and challenges. 2. **Intensive Instagram Advertising with User-Generated Content:** We utilized various strategies, including unboxing videos and customer-shared photos and videos showcasing the outfits. 3. **Creative Testing:** Our ‘Rapid Creative Testing’ approach was essential in achieving a 4X return on ad spend by identifying the most effective advertising creatives. 4. **Highlighting Special Occasions:** We crafted messaging around events like birthdays, anniversaries, Christmas, and New Year’s Eve to engage our audience effectively. 5. **Utilizing Google Shopping Ads:** We introduced Google Shopping ads to generate interest from users actively searching for designer wear. By targeting the right audience with appropriate creative messaging, we successfully dismantled misconceptions about rental fashion. **Key Results:** - 4X Return on Ad Spend - 235% Increase in Traffic - 29% Growth in Revenue - Google Ads introduced as a new sales channel

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Digital Street AU delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Ecommerce Marketing

Email Marketing & Automation

Social Media Marketing

Digital Strategy

Content Marketing Strategy

Conversion Rate Optimization (CRO)

Locations

Headquarters

10 Larpent Street

Glen Waverley, Victoria, Australia 3150

+61487158912

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