Beauty Client Facebook ads
The client sells makeup and skincare products and represents over 50 international brands, including L’Oréal, Maybelline, Art Deco, and The Ordinary. They chose to work with us because they were struggling to grow their revenue, which was stuck between $35,000 and $40,000 per month. Increasing their budget resulted in diminished results. Upon analyzing their business manager, we discovered they were targeting the same audience across multiple ad sets, leading to ad overlap and high frequency. We focused on two objectives: identifying new audiences by testing various options and restructuring their campaigns.
Since we started in mid-February 2021 and continue to collaborate with them, we've seen impressive results. In February, their monthly revenue was $35,000 to $45,000 with an ad spend of $4,000, but by March, revenue soared to $65,000 with $5,300 in ad spending. Their average monthly revenue is now $70,000, with a total of $334,000 generated from March to the end of July and a total ad spend of $32,500. During this period, their Return on Ad Spend (ROAS) was over 10, and their conversion rate was 2.84%. A standout month was May, during which they achieved $83,000 in revenue with a conversion rate of 3.13% while spending about $7,000 on ads. This success stemmed from targeting the right audiences and scaling effectively to maintain optimal ROAS. This client exemplifies what can be achieved when a brand aims for significant growth; their revenue surged by 70.12% from March onward, with a 10% increase in conversion rates within just the first month of our partnership.