IBM Case Study
IBM, the largest technology company in the world, has been continuously updating its offerings since 1911. The company provides global clients with consulting services that span from mainframe computers to nanotechnology, along with hardware and software solutions, infrastructure, hosting services, cloud computing, and process design.
**The Challenge:** IBM's various global locations faced difficulties in effectively adopting new marketing communications tailored to specific industries.
**The Solution:** To address this, location-specific marketing initiatives were developed to simplify the process. The team dedicated strategists to each location, assigning over 12 digital strategists across different regions in Europe. These experts utilized their experience to create guides and share their knowledge, which helped to shorten delivery time.
Industries represented in these global sites included: insurance, retail, consumer products, telecommunications, media, entertainment, and energy.
**Execution:** The team successfully coordinated efforts among global groups with a localized approach.
**The Results:** Within five months, the team accomplished the following: coordinated over 100 stakeholders and 12 team members, launched 19 industry microsites across 21 countries, and localized more than 200 webpages into 11 languages.