Mythology-Driven Brand for Life Coach
Ariadna, an emotional coach based in Barcelona, draws her name from the Greek legend of Ariadne, who assisted Theseus in finding his way through the Minotaur's labyrinth. While she possessed the skills and enthusiasm necessary for coaching, her practice was lost in a competitive wellness industry without a unique identity. Lacking a distinctive brand, a website, or a clear explanation of what set her apart from other life coaches in the area, we developed a brand rooted in this mythological connection. Just as Ariadne guided Theseus, coach Ariadna supports her clients in navigating their emotional challenges, with the labyrinth serving as a key visual element. We designed numerous unique labyrinth motifs as branding elements, ensuring that each business card featured a different labyrinth to reflect the uniqueness of each client's struggles. The comprehensive brand identity comprised a professional logo, a cohesive color scheme and typography, business cards, flyers, both print and digital advertisements, email templates, social media pages, and complete brand guidelines. Additionally, I created her website from the ground up, incorporating responsive design, SEO, contact forms, and a booking system. As a result, Ariadna transitioned from struggling to attract clients to having a waitlist exceeding 350 individuals. The mythology-inspired brand made her practice memorable, while the polished website helped establish trust with potential clients even before their first meeting.