Digital Marketing Group

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT DIGITAL MARKETING GROUP

Sofia Digital Marketing Agency

Outstanding marketing for exceptional brands - innovative B2B marketing and creative strategies.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided+6 Services

8% Digital Strategy

5% Marketing Analytics & Reporting

3% Influencer Marketing

6% Social Media Marketing

4% Performance Marketing

10% Programmatic Display Advertising

9% Retargeting & Remarketing Campaigns

6% Media Planning & Budget Allocation

About the Team

OUR STORY

Resources and Technologies Microsoft Teams SharePoint Adobe Creative Cloud Resources and Technologies Microsoft Teams SharePoint Adobe Creative Cloud Resources and Technologies Microsoft Teams SharePoint Adobe Creative Cloud

Portfolio

Rockwool PV Leads generation

Unknown

In 2020, we expanded our long-standing partnership with ROCKWOOL by launching a targeted B2B lead generation campaign centered on an innovative solution for flat roofs equipped with photovoltaic systems. This campaign focused on a specific audience, which included major investors, logistics companies, and architects, all of whom prioritize investment security and fire safety. We created a strategic communication framework centered on the question, “Is your flat roof prepared for the additional weight of solar panels?” This approach combined technical knowledge with compelling visual storytelling across platforms like Meta (Facebook and Instagram), Google Ads, and LinkedIn. By precisely targeting decision-makers and employing a dynamic blend of video, carousel, and static formats while optimizing in real-time, we emphasized the quality of leads over their quantity. As a result, the campaign not only reinforced ROCKWOOL’s position as a leader in flat roof solutions for solar installations but also generated high-quality business leads, turning marketing initiatives into concrete investment opportunities.

Bosch AirFryer I Series 6

Unknown

In 2025, we facilitated the market launch of the new Bosch Air Fryer Series 6, a cutting-edge appliance designed to create crispy, healthier meals with minimal oil using hot air circulation. The main challenge was to highlight the product's key competitive advantage: remarkable speed – the capability to turn raw ingredients into a complete meal, from a nutritious breakfast to a fulfilling dinner, in just minutes. To convey this idea, we established a strong link between the quickest appliance in the kitchen and Bulgaria's fastest woman. We collaborated with Ivet Lalova, a European sprint champion and one of the fastest women in the 100m and 200m events, who became the campaign's spokesperson. Our extensive digital strategy included a dedicated photoshoot, influencer-generated Reels content filmed in her home, and a robust presence on Facebook and Instagram, targeting active, time-sensitive consumers who seek to balance healthy eating with a busy lifestyle. The campaign's initial phase, carried out between October and December 2025 – one of the most commercially lucrative times of the year – achieved remarkable results, successfully establishing the Bosch Air Fryer Series 6 as the fastest and healthiest option for contemporary households, leading to an increase in sales.

Isosport Winter Re:solution

Unknown

To tackle the typical decline in demand for functional beverages during the winter months, we launched the Winter Re:solution campaign for Isosport, turning this difficult sales period into a profitable opportunity. The strategy repositioned the brand as an essential partner in consumers' New Year fitness goals, motivating them to maintain a more active lifestyle. Rather than concentrating on individual sales, we implemented a strategic trade activation: the Energy Re:solution 2026 bundle, which includes a 14-pack of energy and functional drinks aimed at supporting an active two-week start to the year, along with a branded promotional gift. This initiative was backed by a focused digital campaign that featured inspiring Reels and performance-oriented banners directing traffic to NEOPAK’s online store, effectively harnessing the concept of “new beginnings.” The outcomes surpassed our expectations, leading to a 50% increase in orders compared to forecasts, a notable rise in average order value, and successfully transforming January and February into months of strong sales, thereby enhancing brand loyalty and long-term consumption habits.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Digital Marketing Group delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Digital Strategy

Marketing Analytics & Reporting

Influencer Marketing

Social Media Marketing

Performance Marketing

Programmatic Display Advertising

Retargeting & Remarketing Campaigns

Media Planning & Budget Allocation

Brand Identity Design

Marketing Collateral Design

Infographic Design

Explainer Video Production

Brand Film & Corporate Video

Motion Graphics & Visual Effects

Locations

Headquarters

complex Vitosha Tulip, Dimitar Manchev str. 1B, office G.10

Sofia, Sofia, Bulgaria 1407

+35970020055

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