Digital Hunch is a Fractional CMO agency that specializes in supporting growth-stage B2B SaaS companies. We focus on bootstrapped and lightly funded SaaS businesses where the founder is still in charge of marketing, and scaling growth has become a challenge. Instead of handling separate tasks, we manage the entire marketing operation—covering everything from defining the Ideal Customer Profile (ICP) and positioning to designing the sales funnel, executing paid acquisitions, conducting lifecycle marketing, and managing revenue attribution. Each collaboration pairs a Fractional CMO with dedicated specialists who work in two-week sprints aligned with the overall strategy. Our approach is structured across four key layers: - **Strategic Foundation:** ICP, segmentation, positioning, and value proposition - **System Design:** Sales funnel architecture, channel prioritization, and unit economics - **Execution:** Paid acquisition, SEO, CRM, and lifecycle marketing campaigns - **Revenue Impact:** Attribution, customer acquisition cost (CAC) and payback, and revenue forecasting Our primary services encompass fractional CMO leadership, paid acquisition through Google Ads, LinkedIn Ads, and Meta Ads, as well as SEO, AIEO, content marketing, and CRM marketing. We integrate with tools like HubSpot, Google Analytics, Google Ads, Meta Ads, Asana, and Slack. Our aim is to enable founders to step away from daily marketing decisions so that growth can become predictable and measurable. 👉 Schedule a growth call