Sinsay x Digital Fashion
Digital Fashion aimed to create SEO content that would drive traffic from Google SERP to Sinsay's e-commerce platform. Sinsay offers clothing, cosmetics, and home furnishings across Europe. This project was executed simultaneously in 17 European markets. During the project, we identified categories with the potential to attract traffic and enhance organic visibility for which we drafted descriptions. The next phase involved conducting keyword analysis using both available and proprietary SEO tools, competitor research across various international markets, and collaboration with native speakers. We also established guidelines for copywriters. As a result, our team of native SEO copywriters produced content for categories and elements such as descriptions, headings, titles, meta page elements, and the structure of internal linking. Additionally, we initiated a link-building campaign in the Bulgarian market, which included creating guidelines, preparing SEO content, selecting publishers, publishing sponsored articles, and monitoring the impact on e-commerce. The project's outcomes included over 5,000 SEO descriptions for e-commerce categories across 17 European markets, multiple sponsored articles in the Bulgarian market, an increase in backlinks, improved domain authority, and enhanced organic visibility.