Digital Fashion

For Digital Fashion

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT DIGITAL FASHION

Fashion & Beauty Marketing experts

Digital Fashion is an SEO and Content Marketing agency that specializes in fashion and beauty e-commerce, serving 17 European markets. We provide comprehensive support to enhance your online brand through SEO, content marketing, link building, and UX/UI services. Our portfolio includes some of the largest e-commerce platforms in Central and Eastern Europe.

Languages Spoken

EnglishPolish

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Search Engine Optimization (SEO)

20% Content Marketing Strategy

3% Mobile & App Marketing

2% Other Digital Marketing

30% UX Research & Usability Testing

20% UX Audit & Heuristic Evaluation

Portfolio

Sinsay x Digital Fashion

Unknown

Digital Fashion aimed to create SEO content that would drive traffic from Google SERP to Sinsay's e-commerce platform. Sinsay offers clothing, cosmetics, and home furnishings across Europe. This project was executed simultaneously in 17 European markets. During the project, we identified categories with the potential to attract traffic and enhance organic visibility for which we drafted descriptions. The next phase involved conducting keyword analysis using both available and proprietary SEO tools, competitor research across various international markets, and collaboration with native speakers. We also established guidelines for copywriters. As a result, our team of native SEO copywriters produced content for categories and elements such as descriptions, headings, titles, meta page elements, and the structure of internal linking. Additionally, we initiated a link-building campaign in the Bulgarian market, which included creating guidelines, preparing SEO content, selecting publishers, publishing sponsored articles, and monitoring the impact on e-commerce. The project's outcomes included over 5,000 SEO descriptions for e-commerce categories across 17 European markets, multiple sponsored articles in the Bulgarian market, an increase in backlinks, improved domain authority, and enhanced organic visibility.

CROPP x Digital Fashion

Unknown

Opportunities for examining user queries on search engines within European markets and developing global content for brand e-commerce.

Gatta x Digital Fashion

Unknown

The goal of Digital Fashion was to enhance its visibility and organic traffic for its e-commerce platform, solidify its leadership position in the online tights market, and establish a competitive edge in other categories such as lingerie and clothing. During this project, we began by optimizing on-site SEO, content across categories, product pages, and landing pages. We improved the category structure, filtering, and indexing. Additionally, we enhanced the product cards by adding new content and user-friendly features. We created detailed landing pages to address key customer inquiries and produced over 145 specialized blog articles across nearly 140 categories. In terms of user experience, we refined site navigation and information architecture, optimized quick purchase options in product listings, and facilitated cross-selling and upselling through product cards and image presentations. We also removed duplicate content and unnecessary internal redirects, while boosting website performance through code compression, the implementation of webP graphics, and server redundancy. Throughout the project, we secured over 650 backlinks, with more than 80 from sponsored content. The outcomes of the project included an increase in key phrases: from 836 to 1055 for the TOP 10 and from 1922 to 2690 for the TOP 3 phrases. The positive effects of our collaboration continued well beyond the completion of the optimization efforts.