Digital Craft Consulting

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2023

Year Founded

ABOUT DIGITAL CRAFT CONSULTING

Driving your growth with custom tech solutions

With over 20 years of experience in creating and executing tailored digital solutions that foster business growth, our distinctive methodology yields impactful outcomes. We begin by exploring your objectives and then outline a strategy to achieve them. By handling most of the challenging tasks, we allow you to concentrate on what you excel at—managing your business—while we leverage our expertise to support your expansion!

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

25% Market Research & Competitive Intelligence

35% Business Model Design & Validation

30% Customer Experience (CX) Strategy

10% Operational Process Consulting

25% Pay Per Click

25% Search Engine Optimization (SEO)

20% Email Marketing & Automation

30% Digital Strategy

About the Team

OUR STORY

Digital Craft Consulting was founded in 2023 by Zack Burstein, who brings over 20 years of experience from Fortune 500 companies to empower small businesses in the DMV area. Passionate about entrepreneurship and data-driven growth, Zack leverages his background in business, engineering, consulting, healthcare, and banking to craft tailored digital solutions. Focused on understanding customers deeply through research and empathy, the company emphasizes measurable ROI, combining creative design with analytics and SEO expertise. Their customer-centric approach ensures bespoke strategies that resonate with target audiences, helping businesses thrive by saving time and optimizing effectiveness. With a dedicated team and core values emphasizing honesty, excellence, and impact, they commit to your success as theirs.

Portfolio

Custom website - medical office

Well Being Systems

Results: The updated website attracted 10% more traffic, reduced bounce rates by 2%, and resulted in an impressive 81% increase in new patients seeking initial appointments. Situation: Before the COVID pandemic, this medical practice maintained a packed schedule with a lengthy waitlist. However, the pandemic altered patient behavior; they no longer received the usual referrals and had depleted their waitlist. Additionally, their online presence was outdated, not optimized for search engines (SEO), and featured only a few negative reviews, all of which deterred potential new clients. Approach: Our process began with a thorough understanding of the business goals and customer needs. After several discussions with the business owner and office staff to identify areas for improvement, we conducted more than 10 interviews to gain insight into the crucial factors patients consider when choosing a new therapist or psychiatrist. We utilized these insights to develop a first draft of a custom website designed specifically for their target audience. Through multiple revisions, we crafted content and features that satisfied the client and proved beneficial for potential patients. Outcome: Following our recommendations, they solicited online reviews from previous patients, boosting their star rating from 2.4 to 4.5. With the new custom-built, mobile-responsive, and SEO-optimized website, Well Being Systems experienced a significant surge in new patient inquiries. They have successfully filled scheduling gaps and returned to having a waitlist. For the complete case study, visit: https://digitalcraftconsulting.com/portfolio/wbs/

Custom website - construction

Zimmermann Homes

Results: The revamped website achieved a 27% increase in traffic, reduced bounce rates by 30%, and saw referrals soar by over 1,000%. Challenge: With the Federal Reserve raising interest rates in 2022 and 2023, mortgage rates surged from around 3% to over 7%, significantly increasing the cost of new home construction and causing a downturn in the industry. Additionally, Zimmermann Home’s website was outdated and not mobile-friendly, hindering efforts to attract new clients. Approach: The process began with identifying business objectives and customer requirements. Following discussions with the business owner, we conducted more than 10 interviews to deeply understand the key factors in choosing a builder for custom homes. These insights informed the creation of an initial draft of a website tailored to their target audience. After several revisions, we developed the necessary content and features that satisfied the client and appealed to potential customers. Outcome: The newly designed website for Zimmermann Homes, which is mobile-responsive and optimized for SEO, far exceeded expectations! There has been a notable rise in initial inquiries as users can now easily access relevant information and quickly submit requests. Additionally, existing clients are utilizing the site to assist in designing their new homes. For the complete case study, visit https://digitalcraftconsulting.com/portfolio/zimmermann/.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Digital Craft Consulting delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Market Research & Competitive Intelligence

Business Model Design & Validation

Customer Experience (CX) Strategy

Operational Process Consulting

Pay Per Click

Search Engine Optimization (SEO)

Email Marketing & Automation

Digital Strategy

Custom Web Application Development

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