Traction
Issue: Many restaurants are burdened with high delivery fees for each order from platforms like Zomato, Swiggy, Uber Eats, and Talabat, while they also lack access to valuable data on their loyal customers. Market research indicates that these loyal patrons consistently order from restaurants because they enjoy the food, appreciate the flavors, and value the service offered. However, despite this loyal customer base, restaurants still incur delivery charges ranging from 7% to 34% for every order. It raises the question of why a restaurant should have to pay for orders from returning customers. We have also identified a gap in the restaurant ecosystem that lacks comprehensive tools required for efficient business operation, including marketing solutions, customizable website options, advanced analytics-based delivery systems, and operations management tools. To address these issues, we developed a product called TRACTION FOR RESTAURANTS, which is currently operational in 120 restaurants across the UK. Running successfully for the past two years, “Traction” is a multi-language platform that extends its reach beyond the UK to Africa, the UAE, and India, with a recent launch in the MENA region. For more information about the product, please download our portfolio from www.DiginixAI.com.