Paper London
Paper London is a sustainable fashion brand that specializes in stylish and vibrant women's apparel, swimwear, and resort wear. We assist Paper London with digital marketing and website optimization through design and development enhancements. Initially, the brand depended on a single paid channel for sales and required digital marketing assistance to enhance conversions and increase brand visibility. To achieve the brand's goals, we conducted a discovery session to identify target audiences, objectives, and key performance indicators (KPIs), ensuring our strategy was as effective as possible. During this process, we determined that pay-per-click (PPC) campaigns should concentrate on the UK and Australian markets, focusing on product categories like swimwear, sleepwear, and outerwear. This strategy enabled us to reach customers in the Southern Hemisphere during their summer season and those in the Northern Hemisphere looking for outerwear. The Paid Search trial period also encountered various macro trends, which required us to adopt a flexible and responsive approach. Changes brought about by Brexit and new Covid-19 restrictions necessitated quick adjustments to our campaigns in order to meet projections and align with the brand's expectations. Our collaborative strategy during the Paid Search trial contributed to sustained strong results for the client. The value added goes beyond effective campaigns; it encompasses the strategic growth opportunities we identified through our data-driven approach.